Brand marketing is the long-term process of building and promoting a brand’s unique identity to connect with consumers. A brand is more than just a name or logo – it’s the complete personality of a company or product, including its values, visual design, and voice. For example, an iconic
While a Bachelor of Commerce (BCom) degree provides numerous decent opportunities, a higher qualification or specialized skill can distinguish you in India's competitive job market. In fact, employability for BCom graduates is estimated at only 48%, meaning many fresh grads struggle to find good jobs without further credentials.
At its essence, marketing revolves around providing customer value through calculated planning, uniform messaging, and synchronized business operations. Among the most lasting and influential frameworks to navigate this journey is the 7 Ps of Marketing, commonly known as the Marketing Mix. Originally conceptualized as the 4 Ps—Product, Price, Place,
Among the most coveted professions in today’s corporate world are roles within the marketing domain. It is because the digital transformation in this field has been so significant that a new wave of exciting and high-growth opportunities has emerged and is rising in demand. You can see this in
Postgraduate business education is an essential qualification for individuals seeking career advancement, leadership roles, and industry-specific expertise. Among these, the MBA and MCom programs are two prominent pathways offering distinct opportunities to graduates. While both degrees are rooted in business education, they cater to different career trajectories and learning approaches.
Marketing is the cornerstone of business success. In accordance with the unique consumer behaviors seen today, brands have more ways than ever to connect with their target audiences, thanks to the rapid advancements in technology. However, mastering marketing still remains a challenge, which requires the understanding of a broad range
The business landscape today is known for its complexity and data-structured approach, which cannot function solely on instincts and experience. Instead, it demands evidence-based decision-making where insights drive actions rather than assumptions. To reach these key insights, however, proper business research becomes essential. From uncovering customer preferences to optimizing internal
Planning is the cornerstone of effective management. It enables organizations to chart a course, allocate resources, and adapt to change, all while keeping their goals firmly in sight. From setting a visionary path to preparing for unforeseen crises, different types of planning serve unique and vital purposes. In this article,
Management, in its most essential form, is the driving force that ensures every part of an organization, nonprofit, or institution is working together to achieve common goals. It’s more than just overseeing tasks; it’s about creating a roadmap, empowering people, and steering the company through both calm and
Control, in managerial terms, refers to the process of ensuring that organizational activities are performed in accordance with established plans. It entails tracking performance metrics, assessing real-world results against predefined goals, and implementing appropriate measures as needed. Control is deeply tied to planning. While planning sets the course, control ensures
The direct-to-consumer (D2C) model streamlines the supply chain by directly connecting businesses with consumers, eliminating intermediaries. It leverages e-commerce, internet penetration, and a growing online consumer base to revolutionize retail across industries. This article takes an in-depth look at the intricacies of what is D2C in marketing, especially within today’
When you hear the term upselling, you might picture a fast-talking salesperson trying to get you to spend more than you planned. But upselling is far more nuanced—and when done right, it can improve the customer experience while increasing your bottom line. It’s not merely a sales strategy—
Marketing & Business Strategies
A crucial aspect of a business strategy is advertising, which facilitates effective communication with potential customers. However, due to the advent of social media, short video formats, and a wealth of content, consumers' attention spans are getting shorter, making it more difficult to engage with target audiences. "The
Material management is a vital organizational function, particularly in production, logistics, and supply chain operations, ensuring seamless workflow and resource optimization. It ensures the smooth flow of materials from sourcing to final utilization, directly impacting efficiency, cost-effectiveness, and productivity. The scope of material management involves planning, organizing, and controlling materials
Marketing & Business Strategies
In today's competitive business world, marketing and selling are complementary but distinct functions that drive organizational success. Many people assume that selling is just another term for marketing, but in reality, they serve distinct purposes. "The difference between marketing and selling lies in focus: marketing builds brand
Marketing & Business Strategies
In a world increasingly driven by service-based industries, understanding the nuances of service marketing has never been more important. Whether it’s booking a hotel, consulting with a financial advisor, or subscribing to an online course, services play a pivotal role in our daily lives. Service marketing refers to the
Career Development
A Bachelor of Business Administration (BBA) is a valuable academic foundation that helps pursue a career in business and management. It is a flexible degree that equips individuals with valuable skills relevant to multiple fields, including finance, marketing, human resources, and entrepreneurship. However, what should be the next logical step
MBA & Higher Education
Entrance exams are often seen as a gateway to break into reputable MBA programs in the country. Exams such as CAT, XAT, GMAT, and more enable colleges to assess a candidate's readiness for advanced study in management and business administration programs. Gaining popularity in recent years, direct admission
MBA & Higher Education
A career objective is a concise declaration of your professional aspirations and desired career path. It also communicates how your current skills would contribute to a company’s success. Freshers, after an MBA, aspire to showcase their leadership, adaptability, and problem-solving skills. It is because businesses today place a high
MBA & Higher Education
"Instead of interrupting, work on attracting." A successful marketing endeavor understands the importance of this statement. Professionals who analyze consumer behavior and develop brand-building strategies for organizations also agree. However, marketing is innately a complex field and is continuously evolving. This is why brands prefer skilled and specialized
Marketing & Business Strategies
The strategic management model functions as a framework or template that aids organizations in goal setting, environmental analysis, strategic implementation, and performance evaluation. To succeed in the ever-changing business world, an organization must create synergy among people, systems, and processes to keep up with new trends. This article delves into
Marketing plays a crucial role in connecting businesses with consumers, helping them understand and choose the right offerings based on their needs. One of the most critical differentiators in marketing is the contrast between promoting products and services, each demanding unique tactics due to their inherent nature. This article explores
From the subtle product placement in your favorite streaming series to the algorithm-driven ads in your social feeds, advertising has evolved beyond simple billboards and TV commercials. Everyone, from startups to big corporations, understands the strategic advantages of different advertising channels and how it helps maximize their return on investment
Marketing & Business Strategies
The internet and digital-first technologies are essential components of modern businesses. They are transforming how information is distributed and consumed in the modern day. This shift to exist and operate online is crucial and unavoidable for competing in the market. This is due to changing consumer patterns and an increasing