At its essence, marketing revolves around providing customer value through calculated planning, uniform messaging, and synchronized business operations. Among the most lasting and influential frameworks to navigate this journey is the 7 Ps of Marketing, commonly known as the Marketing Mix. Originally conceptualized as the 4 Ps—Product, Price, Place,
Among the most coveted professions in today’s corporate world are roles within the marketing domain. It is because the digital transformation in this field has been so significant that a new wave of exciting and high-growth opportunities has emerged and is rising in demand. You can see this in
Postgraduate business education is an essential qualification for individuals seeking career advancement, leadership roles, and industry-specific expertise. Among these, the MBA and MCom programs are two prominent pathways offering distinct opportunities to graduates. While both degrees are rooted in business education, they cater to different career trajectories and learning approaches.
Marketing is the cornerstone of business success. In accordance with the unique consumer behaviors seen today, brands have more ways than ever to connect with their target audiences, thanks to the rapid advancements in technology. However, mastering marketing still remains a challenge, which requires the understanding of a broad range
The business landscape today is known for its complexity and data-structured approach, which cannot function solely on instincts and experience. Instead, it demands evidence-based decision-making where insights drive actions rather than assumptions. To reach these key insights, however, proper business research becomes essential. From uncovering customer preferences to optimizing internal
Planning is the cornerstone of effective management. It enables organizations to chart a course, allocate resources, and adapt to change, all while keeping their goals firmly in sight. From setting a visionary path to preparing for unforeseen crises, different types of planning serve unique and vital purposes. In this article,
Management, in its most essential form, is the driving force that ensures every part of an organization, nonprofit, or institution is working together to achieve common goals. It’s more than just overseeing tasks; it’s about creating a roadmap, empowering people, and steering the company through both calm and
Control, in managerial terms, refers to the process of ensuring that organizational activities are performed in accordance with established plans. It entails tracking performance metrics, assessing real-world results against predefined goals, and implementing appropriate measures as needed. Control is deeply tied to planning. While planning sets the course, control ensures
The direct-to-consumer (D2C) model streamlines the supply chain by directly connecting businesses with consumers, eliminating intermediaries. It leverages e-commerce, internet penetration, and a growing online consumer base to revolutionize retail across industries. This article takes an in-depth look at the intricacies of what is D2C in marketing, especially within today’
When you hear the term upselling, you might picture a fast-talking salesperson trying to get you to spend more than you planned. But upselling is far more nuanced—and when done right, it can improve the customer experience while increasing your bottom line. It’s not merely a sales strategy—
A crucial aspect of a business strategy is advertising, which facilitates effective communication with potential customers. However, due to the advent of social media, short video formats, and a wealth of content, consumers' attention spans are getting shorter, making it more difficult to engage with target audiences. "The
Material management is a vital organizational function, particularly in production, logistics, and supply chain operations, ensuring seamless workflow and resource optimization. It ensures the smooth flow of materials from sourcing to final utilization, directly impacting efficiency, cost-effectiveness, and productivity. The scope of material management involves planning, organizing, and controlling materials