India’s e-commerce boom has been on a steady incline, and the effects of this growth are trickling down to Tier-2 and Tier-3 cities, where residents are now making online purchases for the first time. D2C brands are scaling from Instagram to IPO, while platforms such as Amazon and Flipkart
India’s digital marketing sector grew at a CAGR of 12.4% between 2020 and 2024, with a sharp acceleration in recent years, indicating how the demand for skilled professionals is only increasing. Knowing this demand, aspiring marketers have a common question nagging their minds: Is it necessary to get
Growth marketing sits at the intersection of data, digital, and business strategy. Growth marketers are responsible for customer acquisition, retention, and revenue via data-driven experiments, performance analytics, and iterative testing. The combination of these tasks creates a hybrid role that requires skills from elements such as marketing, analytics, and business
Product Marketing is the process of bringing a product to market and making sure the right people know about it. A Product Marketing Manager (PMM) works to understand customers, craft the right message, and make sure the product reaches the people who need it most. Many people assume that you
Brand management is one of the most sought-after careers for MBA marketing graduates. But here’s a question many people ask before even applying: Do you actually need an MBA to get into brand management? The honest answer is no, it is not mandatory. But it definitely helps. Companies across
If you are looking at MBA programs, the first thing you probably search for is MBA placement data. And the first number you see is the average package. It looks simple. But it is not always what it seems. The avg. package after an MBA is one of the most
Every successful startup will have a founder with a solid vision; however, there is always someone behind the scenes who works to make this vision a reality. That person is the COO (aka the Chief Operating Officer). Tasked with handling important business activities such as team management and streamlining processes
The luxury sector of India has been expanding exponentially, continually attracting global brands. Companies that once considered India a secondary market are now committing to flagship stores, regional rollouts, and dedicated local teams. This transformation has transformed luxury brand management in India into a credible and competitive career, rather than
Both business analytics and data science function on data, yet these fields translate to very different career paths with distinct skill sets and salary ceilings. For MBA aspirants, the overlap in job titles and course names has made the choice feel complex. Considering how the wrong route may cost students
Every year, thousands of students across the country appear for the CAT, XAT, and GMAT exams. Yet, a strong percentile is not all that you need to get a seat in the top MBA institute. Too many unsuspecting applicants simply walk into the admissions process without understanding how much weight
When potential MBA students analyze prospective business schools, the rankings and credentials of the faculty members, and naturally, MBA campus placement, dominate discussions. Increasingly, however, campus life and infrastructure are entering conversations due to the impact they have on the overall experience of a student. It may not seem like
A specialization refers to a domain-specific track selected within an MBA program, significantly influencing subsequent professional decisions. Historically, business education operated under the assumption that any MBA, regardless of institution, would suffice for securing desirable employment. This assumption is no longer universally valid. The evolution of marketing exemplifies this shift.