The Common Admission Test (CAT) ranks among India’s top-tier MBA entrance exams, drawing over 200,000 aspirants annually. Admissions are highly competitive, and only a small fraction secure calls from top schools. CAT scores are reported as percentiles, reflecting your ranking among test-takers. A 95th percentile score indicates that
Postgraduate education in India is undergoing a significant transformation, moving beyond traditional academic progression to embrace greater flexibility, skill integration, and global competitiveness. Defined by courses like master's degrees, postgraduate diplomas/certificates, and doctoral programs, this educational tier is crucial for specialization and career advancement. Whether you are
Graduation signals the start of your career path, yet in today’s fierce job market, a standalone degree no longer suffices. With India's unemployment rate rising to 5.6% in May 2025 from 4.20% in the year 2024 and only 42.6% of fresh graduates deemed fully
Being shortlisted and invited for an interview at your dream business school is both exciting and nerve-wracking. You’ve made it past your competitive exams (GMAT/CAT scores), essays, and recommendations, and now it’s time that the admissions committee finally get to meet the real you. So, how should
In today’s fast-paced world, where industries evolve rapidly and job roles transform at an unprecedented rate, navigating your career without a roadmap can be daunting. This is where strategic career development takes center stage. Career planning is not just a one-time event; it’s a lifelong process that helps
Skills development is the deliberate, ongoing process of acquiring new abilities, enhancing existing competencies, and adapting skill sets to meet both current job requirements and future challenges. In a rapidly evolving business environment underpinned by advances in artificial intelligence, automation, and digital tools, the skills that propelled success five years
Niche marketing is a highly targeted marketing approach that enables businesses to focus their efforts and resources on reaching a specific, well-defined subset of consumers whose needs, preferences, and pain points differ from the broader market. As digital platforms become more fragmented, it’s becoming difficult for brands to cut
Email marketing can be a powerful tool for personalized communication, transforming routine messages into strategic interactions. Imagine starting your semester with a tailored guide to campus events, study tips for your major, and a reminder for a bookmarked lecture, all alongside a friendly note from your student union. This illustrates
Amidst businesses facing rising costs and limited returns from traditional paid advertising, the emergent success of grassroots content creators leveraging product recommendations highlights a pivotal shift in digital commerce, underscoring the growing relevance of affiliate marketing. It involves partnering with creators like bloggers, influencers, and niche websites who recommend your
In today’s hyperconnected, information-saturated world, brands must do more than just advertise; they must earn attention that doesn’t interrupt but invites the audience in. This is where content marketing steps in. Content marketing is a deliberate method centered on crafting and sharing meaningful, timely, and cohesive material to
Brand marketing is the long-term process of building and promoting a brand’s unique identity to connect with consumers. A brand is more than just a name or logo – it’s the complete personality of a company or product, including its values, visual design, and voice. For example, an iconic
While a Bachelor of Commerce (BCom) degree provides numerous decent opportunities, a higher qualification or specialized skill can distinguish you in India's competitive job market. In fact, employability for BCom graduates is estimated at only 48%, meaning many fresh grads struggle to find good jobs without further credentials.