Marketing & Business Strategies
In business, companies hardly sell a single product. They instead diversify their products to better meet customer needs, keep up with trends, and increase profitability. It is a deliberate strategy developed through thorough planning to please customers and expand the business. For example, Apple offers a connected group of devices;
Marketing & Business Strategies
In recent years, the advancement of digital marketing has prompted a shift from traditional advertising models to more data-driven strategies that focus on measurable results. Performance marketing is one such strategy, where advertisers only pay for specific actions rather than just exposure. Performance marketing represents a strategic approach where companies
Marketing & Business Strategies
Digital marketing, while offering immense opportunities in today's hyper-connected world, presents significant challenges for professionals. The fast-paced, ever-evolving scope of digital marketing demands constant adaptation, innovation, and strategic thinking that many traditional marketing graduates lack. Despite marketing roles attracting 60% of MBA students, there's a widening
Marketing & Business Strategies
The digital revolution of social media has completely changed the way humanity interrelates, communicates, and conducts business. Its influence cannot be underestimated whether in socializing with friends or in marketing brands. However, what is the extent of social media marketing, and why is it so much of a game-changer to
Marketing & Business Strategies
Modern-day marketing is marked by businesses constantly searching for the best ways to grow and reach their target audience. They realize the endless potential of digital-first strategies while investing heavily in pay-per-click (PPC) ads, content creation, and video marketing campaigns to achieve their goals. With so many options available, businesses
Marketing & Business Strategies
Imagine you just opened a small coffee shop in your neighborhood. You serve the best cappuccinos in town but are struggling to grab customers' attention. Running a big national ad campaign might seem like the next logical step in this situation, but to be very real—most of your
Marketing & Business Strategies
Marketing is a complex business activity that extends beyond advertising and social media. It covers the full spectrum of value creation, including ideation and messaging, as well as the provision of solutions that best meet customer needs and expectations. Although the marketing process encompasses sales, advertising, and social media management,
Marketing & Business Strategies
The marketing world has undergone a remarkable transformation in recent years, making it one of the most dynamic and promising career paths for today's students. Gone are the days when marketing meant creating catchy advertisements or managing traditional sales channels. The digital revolution has breathed new life into
Marketing & Business Strategies
In a world driven by competition and ever-evolving consumer preferences, understanding the market is paramount for businesses seeking success. This is where market research becomes indispensable. Market research forms the foundation of strategic decision-making, empowering organizations to understand their audience, industry patterns, and competitor tactics. Whether a company is launching
Marketing & Business Strategies
Marketing is one of the pillars of the modern business environment, as it affects not only the level of product visibility, but also customer loyalty and sales increase. Its importance has multiplied manifold in the present environment, where businesses are adopting new technological tools and undergoing a digital revolution. Marketing
Marketing & Business Strategies
In India, where a large share of the population resides in rural areas, rural marketing is a targeted strategy to harness the untapped capacity for rural advancement and development. Rural marketing developed to address the specific needs, tastes, and lifestyles of rural consumers. It fosters trust to drive product sales
Marketing & Business Strategies
Strategic management is an essential aspect of modern business, as it employs a comprehensive approach to developing, implementing, and assessing strategies for organizational success. It is a strategic performance that aligns an organization's mission, vision, and objectives with its external environment and available resources to achieve intended results.