Marketing & Business Strategies
In a world filled with countless brands competing for attention, what makes some businesses stand out while others fade into obscurity? The answer lies in positioning—a simple marketing principle that dictates how a brand, product, or service is perceived. It’s not just about selling a product; it’s
Career Development
Supply Chain Management (SCM) has emerged as a critical field due to a steep rise in global trade expansion and businesses becoming more interconnected. It is an essential and dynamic field that keeps products running smoothly; from manufacturing to logistics, to inventory management, and distribution, supply chain plays a crucial
Marketing & Business Strategies
Since the traditional days of print and television media, the industry has undergone a shift in its global marketing capabilities with the advent of the digital revolution. Ever since its inception, from traditional mass production to modern digital and socially neutral marketing tactics, businesses have been adapting their strategies regularly
Marketing & Business Strategies
In business, companies hardly sell a single product. They instead diversify their products to better meet customer needs, keep up with trends, and increase profitability. It is a deliberate strategy developed through thorough planning to please customers and expand the business. For example, Apple offers a connected group of devices;
E-commerce & Digital Business
Effective digital marketing requires strategic content deployment rather than randomly publishing and expecting results. It's about following a systematic process that turns visibility into revenue. With the global digital marketing market projected to reach $1.3 trillion by 2033, businesses that master the digital landscape will thrive, while
Marketing & Business Strategies
In recent years, the advancement of digital marketing has prompted a shift from traditional advertising models to more data-driven strategies that focus on measurable results. Performance marketing is one such strategy, where advertisers only pay for specific actions rather than just exposure. Performance marketing represents a strategic approach where companies
Marketing & Business Strategies
Digital marketing, while offering immense opportunities in today's hyper-connected world, presents significant challenges for professionals. The fast-paced, ever-evolving scope of digital marketing demands constant adaptation, innovation, and strategic thinking that many traditional marketing graduates lack. Despite marketing roles attracting 60% of MBA students, there's a widening
Marketing & Business Strategies
The digital revolution of social media has completely changed the way humanity interrelates, communicates, and conducts business. Its influence cannot be underestimated whether in socializing with friends or in marketing brands. However, what is the extent of social media marketing, and why is it so much of a game-changer to
Marketing & Business Strategies
Modern-day marketing is marked by businesses constantly searching for the best ways to grow and reach their target audience. They realize the endless potential of digital-first strategies while investing heavily in pay-per-click (PPC) ads, content creation, and video marketing campaigns to achieve their goals. With so many options available, businesses
Marketing & Business Strategies
Imagine you just opened a small coffee shop in your neighborhood. You serve the best cappuccinos in town but are struggling to grab customers' attention. Running a big national ad campaign might seem like the next logical step in this situation, but to be very real—most of your
E-commerce & Digital Business
Business sales have undergone significant evolution as a result of the emergence of eCommerce and online platforms. The industry is dominated by two sales models: Business-to-Consumer (B2C) and Direct-to-Consumer (D2C). Although both are placed in end customers, they have different approaches in terms of distribution, brand control, and direct interaction
Marketing & Business Strategies
Marketing is a complex business activity that extends beyond advertising and social media. It covers the full spectrum of value creation, including ideation and messaging, as well as the provision of solutions that best meet customer needs and expectations. Although the marketing process encompasses sales, advertising, and social media management,