The Common Admission Test (CAT) serves as India’s premier entrance gateway for top-tier management institutions, particularly the esteemed Indian Institutes of Management (IIMs). In 2024, CAT saw a record 2.55 lakh applicants for 2025 admissions. Every November, hundreds and thousands of graduates brace themselves for a two-hour, three-section
The Common Admission Test (CAT) is one of the best MBA entrance exams in India, attracting more than 200,000 candidates each year. The competition for admissions is fierce, and very few are called by the best schools. The CAT scores are expressed as percentiles that indicate your position among
There is a major shift in postgraduate education in India, where the traditional academic approach is approaching a new frontier: post graduation education is becoming flexible, integrative in terms of skills, and globalized. (Here post graduate meaning is evolving from purely theoretical learning to industry-aligned, skills-first programs.) This level of
Graduation signals the start of your career path, yet in today’s fierce job market, a standalone degree no longer suffices. Unemployment has risen to 5.6% in May 2025, up from 4.20% in 2024. At the same time, less than half of new college graduates (only 42.6%
Being shortlisted and invited for an interview at your dream business school is both exciting and nerve-wracking. You’ve made it past your competitive exams (GMAT/CAT scores), essays, and recommendations, and now it’s time that the admissions committee finally get to meet the real you. So, how should
In this modern world of hectic schedules, where industries are changing rapidly and employment roles are evolving at an unprecedented pace, it is easy to find yourself without a clear direction in your career. This is where strategic career development comes into focus. Career planning is a lifelong process; it
Skills development is the deliberate, ongoing process of acquiring new abilities, enhancing existing competencies, and adapting skill sets to meet both current job requirements and future challenges. In a rapidly evolving business environment underpinned by advances in artificial intelligence, automation, and digital tools, the skills that propelled success five years
Niche marketing is a highly targeted marketing approach that enables businesses to focus their efforts and resources on reaching a specific, well-defined subset of consumers whose needs, preferences, and pain points differ from the broader market. As digital platforms become more fragmented, it’s becoming difficult for brands to cut
Amidst businesses facing rising costs and limited returns from traditional paid advertising, the emergent success of grassroots content creators leveraging product recommendations highlights a pivotal shift in digital commerce, underscoring the growing relevance of affiliate marketing. It involves partnering with creators like bloggers, influencers, and niche websites who recommend your
While a Bachelor of Commerce (BCom) degree provides numerous decent opportunities, a higher qualification or specialized skill can distinguish you in India's competitive job market. In fact, employability for BCom graduates is estimated at only 48%, meaning many fresh grads struggle to find good jobs without further credentials.
At its essence, marketing revolves around providing customer value through calculated planning, uniform messaging, and synchronized business operations. Among the most lasting and influential frameworks to navigate this journey is the 7 Ps of Marketing, commonly known as the Marketing Mix. Originally conceptualized as the 4 Ps—Product, Price, Place,
Among the most coveted professions in today’s corporate world are roles within the marketing domain. It is because the digital transformation in this field has been so significant that a new wave of exciting and high-growth opportunities has emerged and is rising in demand. You can see this in