In today’s business world, where competition never sleeps, the MBA has become both an emblem of achievement and a lightning rod for debate. Do you really need that two-year degree and hefty tuition bill to climb the corporate ladder or launch a thriving business? On one hand you’ve
If you hold a bachelor’s degree and are keen to advance your career, you’re likely seeking a qualification that combines both credibility and real‑world applicability. Among the most coveted credentials is the MBA (Master of Business Administration). But is an MBA truly a professional degree? And how
MBA & Higher Education
Every year around 2 lakh aspirants set their sights on an MBA, dreaming of global careers, leadership roles, and the prestige that comes with top B-schools. At the heart of this journey lies a crucial question. Is the Common Admission Test (CAT) compulsory for an MBA? While CAT is the
The Common Admission Test (CAT) serves as India’s premier entrance gateway for top-tier management institutions, particularly the esteemed Indian Institutes of Management (IIMs). In 2024, CAT saw a record 2.55 lakh applicants for 2025 admissions. Every November, hundreds and thousands of graduates brace themselves for a two-hour, three-section
The Common Admission Test (CAT) is one of the best MBA entrance exams in India, attracting more than 200,000 candidates each year. The competition for admissions is fierce, and very few are called by the best schools. The CAT scores are expressed as percentiles that indicate your position among
There is a major shift in postgraduate education in India, where the traditional academic approach is approaching a new frontier: post graduation education is becoming flexible, integrative in terms of skills, and globalized. (Here post graduate meaning is evolving from purely theoretical learning to industry-aligned, skills-first programs.) This level of
Graduation signals the start of your career path, yet in today’s fierce job market, a standalone degree no longer suffices. Unemployment has risen to 5.6% in May 2025, up from 4.20% in 2024. At the same time, less than half of new college graduates (only 42.6%
Being shortlisted and invited for an interview at your dream business school is both exciting and nerve-wracking. You’ve made it past your competitive exams (GMAT/CAT scores), essays, and recommendations, and now it’s time that the admissions committee finally get to meet the real you. So, how should
In this modern world of hectic schedules, where industries are changing rapidly and employment roles are evolving at an unprecedented pace, it is easy to find yourself without a clear direction in your career. This is where strategic career development comes into focus. Career planning is a lifelong process; it
Skills development is the deliberate, ongoing process of acquiring new abilities, enhancing existing competencies, and adapting skill sets to meet both current job requirements and future challenges. In a rapidly evolving business environment underpinned by advances in artificial intelligence, automation, and digital tools, the skills that propelled success five years
Niche marketing is a highly targeted marketing approach that enables businesses to focus their efforts and resources on reaching a specific, well-defined subset of consumers whose needs, preferences, and pain points differ from the broader market. As digital platforms become more fragmented, it’s becoming difficult for brands to cut
Amidst businesses facing rising costs and limited returns from traditional paid advertising, the emergent success of grassroots content creators leveraging product recommendations highlights a pivotal shift in digital commerce, underscoring the growing relevance of affiliate marketing. It involves partnering with creators like bloggers, influencers, and niche websites who recommend your