In today’s hyperconnected, information-saturated world, brands must do more than just advertise; they must earn attention that doesn’t interrupt but invites the audience in. This is where content marketing steps in. Content marketing is a deliberate method centered on crafting and sharing meaningful, timely, and cohesive material to
Brand marketing is the long-term process of building and promoting a brand’s unique identity to connect with consumers. A brand is more than just a name or logo – it’s the complete personality of a company or product, including its values, visual design, and voice. For example, an iconic
While a Bachelor of Commerce (BCom) degree provides numerous decent opportunities, a higher qualification or specialized skill can distinguish you in India's competitive job market. In fact, employability for BCom graduates is estimated at only 48%, meaning many fresh grads struggle to find good jobs without further credentials.
At its essence, marketing revolves around providing customer value through calculated planning, uniform messaging, and synchronized business operations. Among the most lasting and influential frameworks to navigate this journey is the 7 Ps of Marketing, commonly known as the Marketing Mix. Originally conceptualized as the 4 Ps—Product, Price, Place,
Among the most coveted professions in today’s corporate world are roles within the marketing domain. It is because the digital transformation in this field has been so significant that a new wave of exciting and high-growth opportunities has emerged and is rising in demand. You can see this in
Postgraduate business education is an essential qualification for individuals seeking career advancement, leadership roles, and industry-specific expertise. Among these, the MBA and MCom programs are two prominent pathways offering distinct opportunities to graduates. An MBA is generally better for those seeking diverse leadership and management roles across various industries, emphasizing
Marketing is the cornerstone of business success. In accordance with the unique consumer behaviors seen today, brands have more ways than ever to connect with their target audiences, thanks to the rapid advancements in technology. However, mastering marketing still remains a challenge, which requires the understanding of a broad range
The business landscape today is known for its complexity and data-structured approach, which cannot function solely on instincts and experience. Instead, it demands evidence-based decision-making where insights drive actions rather than assumptions. To reach these key insights, however, proper business research becomes essential. From uncovering customer preferences to optimizing internal
Planning is the cornerstone of effective management. It enables organizations to chart a course, allocate resources, and adapt to change, all while keeping their goals firmly in sight. From setting a visionary path to preparing for unforeseen crises, different types of planning serve unique and vital purposes. In this article,
Management, in its most essential form, is the driving force that ensures every part of an organization, nonprofit, or institution is working together to achieve common goals. It’s more than just overseeing tasks; it’s about creating a roadmap, empowering people, and steering the company through both calm and
Control, in managerial terms, refers to the process of ensuring that organizational activities are performed in accordance with established plans. It entails tracking performance metrics, assessing real-world results against predefined goals, and implementing appropriate measures as needed. Control is deeply tied to planning. While planning sets the course, control ensures
Marketing & Business Strategies
The direct-to-consumer (D2C) model streamlines the supply chain by directly connecting businesses with consumers, eliminating intermediaries. It leverages e-commerce, internet penetration, and a growing online consumer base to revolutionize retail across industries. This article takes an in-depth look at the intricacies of what is D2C in marketing, especially within today’