Career Development
Supply Chain Management (SCM) has emerged as a critical field due to a steep rise in global trade expansion and businesses becoming more interconnected. It is an essential and dynamic field that keeps products running smoothly; from manufacturing to logistics, to inventory management, and distribution, supply chain plays a crucial
Marketing & Business Strategies
From the days of traditional print and television mediums to the digital revolution, the industry is actively transforming its global marketing functionalities. From traditional mass production to today’s digital and socially conscious marketing strategies, businesses are constantly changing their approaches to match the latest trends and remain competitive. Additionally,
Marketing & Business Strategies
In the dynamic world of business, companies don’t just sell one product; they offer a variety of products to meet customer needs, stay competitive, and maximize profits. This strategic arrangement isn’t random—it’s the result of a well-thought-out product mix that maximizes customer satisfaction and business profitability.
Marketing & Business Strategies
In today's competitive business world, marketing and selling are complementary but distinct functions that drive organizational success. Many people assume that selling is just another term for marketing, but in reality, they serve distinct purposes. Marketing focuses on attracting potential buyers, creating brand awareness, and establishing long-term relationships,
E-commerce & Digital Business
Effective digital marketing requires strategic content deployment rather than randomly publishing and expecting results. It's about following a systematic process that turns visibility into revenue. With the global digital marketing market projected to reach $1.3 trillion by 2033, businesses that master the digital landscape will thrive, while
Marketing & Business Strategies
In recent years, the advancement of digital marketing has prompted a shift from traditional advertising models to more data-driven strategies that focus on measurable results. Performance marketing is one such strategy, where advertisers only pay for specific actions rather than just exposure. Performance marketing represents a strategic approach where companies
Marketing & Business Strategies
Digital marketing, while offering immense opportunities in today's hyper-connected world, presents significant challenges for professionals. The fast-paced, ever-evolving scope of digital marketing demands constant adaptation, innovation, and strategic thinking that many traditional marketing graduates lack. Despite marketing roles attracting 60% of MBA students, there's a widening
Marketing & Business Strategies
The digital revolution of social media has fundamentally transformed how humanity connects, exchanges ideas, and engages in commerce. From connecting with friends to promoting brands, its impact is undeniable. But what exactly is the scope of social media marketing, and why is it such a game-changer for businesses and professionals
Marketing & Business Strategies
Modern-day marketing is marked by businesses constantly searching for the best ways to grow and reach their target audience. They realize the endless potential of digital-first strategies while investing heavily in pay-per-click (PPC) ads, content creation, and video marketing campaigns to achieve their goals. With so many options available, businesses
Marketing & Business Strategies
Imagine you just opened a small coffee shop in your neighborhood. You serve the best cappuccinos in town but are struggling to grab customers' attention. Running a big national ad campaign might seem like the next logical step in this situation, but to be very real—most of your
E-commerce & Digital Business
The way businesses sell their products has evolved significantly with the rise of eCommerce and digital platforms. Two major sales models dominate the industry: Business-to-Consumer (B2C) and Direct-to-Consumer (D2C). While both target end customers, they operate differently in terms of distribution, brand control, and customer engagement. For students and aspiring
Marketing & Business Strategies
Marketing is a broad business function that goes beyond just advertising or social media. Marketing spans across the complete spectrum of value creation, from ideation to messaging to delivering solutions that enhance customer experiences. While it includes elements like sales, advertising, and social media management, marketing is more extensive and