PGP in Applied Marketing
Industry backed PGP for careers in Marketing, Brand, eCommerce, Growth & Product Management.
15 Months Full-Time
Cybercity Campus
Residential (Opt-In)15 Months(Full-Time)
Cybercity CampusGurugram
Residential(Opt-in)
A Year at
Altera Institute a
A Lifetime of Difference
Discover the campus life, mentors, and transformative learning experiences that sets
Altera Institute apart from Traditional B-Schools.
A New Age
of Business Education
At Altera Institute, we redefine business education for the modern era. Each element of our curriculum is 100% designed and delivered by industry professionals.
Learn directly from and network with seasoned industry professionals who have been there done that.
Learn directly from and network with seasoned industry professionals who have been there done that.
Learn in a Corporate Environment
Altera’s campus is strategically located at Delhi-NCR’s largest corporate hub in Cybercity, Gurugram. With 200+ top companies in the vicinity students get ample opportunities to work on industry problems.
Experience the
Altera Institute Advantage
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1
Learn from
Leaders & Practitioners
Every session at Altera Institute, be it a full-time course, a sprint or even guest lectures are all facilitated by leading industry experts.
Altera Institute follows a case-based approach to learning where leaders not only discuss popular cases taught at top universities but also bring in their own experiences where they actually made decisions on real-problems.
You get to build perspective on how actual decision are made which is often missed in MBA programs.
State of Art Campus
Our campus is designed to feel like a real corporate workspace and is located in the heart of Delhi-NCR’s corporate ecosystem. Surrounded by 200+ leading companies gives students direct access to live projects, mentorship, and real-world exposure.
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2
Step Out
Of the Classroom
As a part of the curriculum, students speak to real-users, real-brands and real businesses.
They periodically conduct market visits to understand the entire journey of a product right from production to consumption.
This married with live projects & an industry-backed curriculum helps students build both user & stakeholder empathy thus giving them perspective to make better business decisions.
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Hit the Street with Altera's Students
Factory Visit
Point of Creation
Students step onto the factory floor to observe production in action, ask questions about processes and costs, and understand the real constraints that influence how products are designed, priced, and scaled.
Distributor Visit
Understanding How
Products Move
By engaging directly with distributors, students follow the journey of a product beyond the factory discussing margins, logistics, negotiations, and the everyday decisions that determine how far and how fast products move.
Large Market Visit
Experience the
Pulse of the Market
Students walk through high-volume markets, observe live negotiations, interact with traders, and analyse pricing and competition
kirana Visit
Step Into the
Last-mile Reality
Students follow the entire journey of a product from production to consumption, gaining a deep understanding of the entire value chain and the decisions that influence how products are designed, priced, and scaled.
End Customer
Listening to the
Consumer’s Voice
Through direct conversations with consumers, students explore preferences, perceptions, and unmet needs learning how real people think, choose, and influence every decision made across the business chain.
Hit the Street
with Altera's Students
Factory Visit
Point of Creation
Students step onto the factory floor to observe production in action, ask questions about processes and costs, and understand the real constraints that influence how products are designed, priced, and scaled.
Distributor Visit
Understanding How
Products Move
By engaging directly with distributors, students follow the journey of a product beyond the factory discussing margins, logistics, negotiations, and the everyday decisions that determine how far and how fast products move.
Large Market Visit
Experience the
Pulse of the Market
Students walk through high-volume markets, observe live negotiations, interact with traders, and analyse pricing and competition
kirana Visit
Step Into the
Last-mile Reality
Students follow the entire journey of a product from production to consumption, gaining a deep understanding of the entire value chain and the decisions that influence how products are designed, priced, and scaled.
End Customer
Listening to the
Consumer’s Voice
Through direct conversations with consumers, students explore preferences, perceptions, and unmet needs learning how real people think, choose, and influence every decision made across the business chain.
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AFTER HOURSAFTER HOURSAFTER HOURSAFTER HOURSAFTER HOURSAFTER HOURSAFTER HOURSAFTER HOURSAFTER HOURSAFTER HOURSAFTER HOURSAFTER HOURSAFTER HOURSAFTER HOURSAFTER HOURSAFTER HOURSAFTER HOURSAFTER HOURSAFTER HOURSAFTER HOURS
3
Clubs & Societies at
Altera Institute
Clubs at Altera form the pulse of campus life and are completely student led.
These clubs are designed to give you practical experience, forge lasting connections, and explore your interests alongside like-minded peers.
It’s where students step up, try new things, discover strengths they didn’t know they had, and grow in a more organic, self-driven way.
Our Students In ActionIn Action
Hostel Amenities
The hostel is where late-night conversations happen, friendships
grow, and routines turn into memories.
grow, and routines turn into memories.
24×7 Secure Living
Round-the-clock security and supervision ensure a safe and worry-free environment for students at all times.
Common Amenities
The hostel is equipped with a High-speed Wi-Fi, refrigerators, microwaves, water dispensers, a 24×7 dry pantry and a mess.
Common Areas
Common areas include a games room, a mini gym and shared living spaces. The student housing society periodically hosts events here to create a vibrant space for all students.
Housekeeping
Regular housekeeping maintain high standards of cleanliness and students also get weekly laundry services.
Transportation
A daily shuttle service to the campus is present for all students staying in the hostel.
Hostel Amenities
The hostel is where late-night conversations happen, friendships
grow, and routines turn into memories.
grow, and routines turn into memories.
24×7 Secure Living
Round-the-clock security and supervision ensure a safe and worry-free environment for students at all times.
Common Amenities
The hostel is equipped with a High-speed Wi-Fi, refrigerators, microwaves, water dispensers, a 24×7 dry pantry and a mess.
Common Areas
Common areas include a games room, a mini gym and shared living spaces. The student housing society periodically hosts events here to create a vibrant space for all students.
Housekeeping
Regular housekeeping maintain high standards of cleanliness and students also get weekly laundry services.
Transportation
A daily shuttle service to the campus is present for all students staying in the hostel.
Hostel Life
The hostel is where late-night conversations happen, friendships grow, and routines turn into memories.
*Images shown are for representation only. Each room and facility may be slightly different.
Our Programs
15 Months Full-TimeCybercity CampusResidential (Opt-In)Explore the PGP in Applied MarketingExplore Our PGP-AM
PGP in Applied HR
Chart your path as an HR leader who operates at the intersection of people, business & technology.
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Residential(Opt-in)
Is the PGP
the Right Program for Me?
Request a callback from our team and a dedicated counsellor from our team will reach out to assess if the program is the correct fit for you.
Schedule a Call with a Counsellor