PGP
in Applied
Marketing

India’s Only Industry Backed B-School of its kind

Full time MBA equivalent program for digital first careers

In Association With

partners companies
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15 Months

Full Time

Cybercity, Gurugram

On-Campus

15 LPA

Average CTC

2.4X Growth

vs Pre-PGP Package

India’s Leading Organisations Use
Altera Institute's Education

Over 30 organizations use Altera Institute’s programs in eCommerce, Brand Management, Growth Marketing and Product
Management. These programs have helped upskill over 3,000 employees at these companies.

  Godrej
  Amazon
Flipkart
  Nivea
  Nykaa
 BainCompany
  Udaan
  JioMart
  Godrej
  Amazon
Flipkart
  Nivea
  Nykaa
 BainCompany
  Udaan
  JioMart
  Godrej
  Amazon
Flipkart
  Nivea
  Nykaa
 BainCompany
  Udaan
  JioMart
  HUL
  Mindshare
  Bombay Shaving
  Groupm
  GSK
  Zydus
  Wavemaker
  TataConsumer
  HUL
  Mindshare
  Bombay Shaving
  Groupm
  GSK
  Zydus
  Wavemaker
  TataConsumer
  HUL
  Mindshare
  Bombay Shaving
  Groupm
  GSK
  Zydus
  Wavemaker
  TataConsumer
amazon long
amazon long

KNOWLEDGE
PARTNER TO

Building the
Future Generation of Business Leaders

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Internet powered smartphones and AI have changed businesses. Unfortunately the traditional MBA has not evolved to prepare students for these new age careers.

Hear straight from the students about their experiences at Altera Institute and how Altera is helping shape their careers

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A Year at Altera Institute
can Transform your Career

The PGP at Altera Institute condenses specialist industry designed education in a 15 month program. You will learn how to operate in a digital first world through application and not theory. You will also get to work on live projects on real business problems with CXOs and leaders in new age companies.

Download In-Depth
Placement Stats
of the
PGP Class of '24

Altera Institute’s Curriculum is 100% Designed
& Delivered by Leading Industry Experts

Explore our industry-backed curriculum, designed with leading experts. This digital-first approach combines
practical insights and real-world applications to equip you for success in today’s business landscape.

Term 1
Term 2
Term 3
Term 4
Term 1 (JUL-SEP)

Laying the Foundations

Term 2 (OCT-DEC)

Building the Core

Term 3 (JAN-MAR)

Scaling the Learning

Term 4 (APR-JUN)

Closing the Loop

Building Your Marketing Foundations

This term focusses on laying the foundation with students. The term has 8 credit courses with 6-8 sprints.

01

Marketing
Management

Breakdown of the marketing mix (6Ps) and crafting a brand's value proposition.

02

Go-To
Market

Understanding offline distribution channels and building competitive distribution strategies.

03

Media
Basics

Exploring media's role in brand growth and planning for traditional media vehicles.

04

Digital Business
Models

Building consumer-backed digital products and structuring revenue for digital businesses.

05

Business
Communication

Build a structured approach to problem-solving and effective communication skills

06

Commercial
Acumen

Decoding financial statements to support business decision-making.

07

Managerial
Economics

Applying microeconomic concepts and theories for consumer business decisions.

08

Applied
Analytics

Breaking down and understanding data and analyzing business metrics using Excel and SQL.

Building the Core

This term focusses on building core learning with students. The term has 8 credit courses with 6-8 sprints.

01

Brand
Building

Driving brand growth through strategic actions and leveraging pricing and portfolio.

02

Digital
Commerce

Decoding eCommerce platforms and driving growth levers for online business.

03

Product
Management 1

Solving business problems with tech products, focusing on user research and building prototypes.

04

Digital Media
Planning

Decoding digital media metrics and planning for business outcomes on platforms like Google and Meta.

05

Advertising
Management

Identifying consumer insights and writing ad concepts for communication design.

06

Digital
Sales

Mastering the sales process and building effective pitches and sales processes.

07

Operations
Management

Balancing service-cost trade-offs and designing inventory models to boost sales.

08

Generative Al
in Business

Enhancing operational efficiency with AI-driven processes and scaling content generation.

Scaling the Learning

Explore our industry-backed curriculum, designed with leading experts. This digital-first approach combines practical insights and real-world applications to equip you for success in today's business landscape.

01

Brand
Management

Making strategic brand decisions to build lasting brands, combining innovation with marketing mix.

02

Growth
Marketing

Demystifying growth marketing funnels, tracking metrics, and planning for acquisition and retention.

03

Category
Management

Decoding retailer P&L and growth levers, managing a product portfolio mix in retail effectively.

04

eCommerce Media
Planning

Decoding shopper journeys and ad metrics, planning for outcomes on platforms like eComm and qComm.

05

Business
Innovation

Gaining insights into top companies' innovation processes, with live ideation for new product concepts.

06

Content
Marketing

Understanding content formats across social media platforms and building an effective content system.

Closing the Loop

This term works on preparing students for their career journey ahead. The focus shifts from functional learning to behavioural learning and mentorship. The term has 6 credit courses with 6-8 sprints. Placements wrap up in this term.​

01

Leadership in
Business

Develop leadership skills for team growth and navigate challenges in a dynamic ecosystem.

02

Business
Development

Understand sales vs. account management and drive success with an effective sales team.

03

Business
Strategy

Use strategic frameworks to build competitive advantages and organizational synergies.

04

Retention
Marketing

Improve customer retention for web and app businesses using platforms like Webengage and Mailmodo.

05

B2B
Marketing

Strengthen business development by leveraging marketing communications and content for B2B sales.

06

Entrepreneurship
 

Explore venture capital, startup valuation, and progress through MVP to Product-Market Fit.

Download the PGP Program Prospectus

Download the PGP prospectus for a comprehensive overview of the program, including our unique pedagogy and industry-first teaching approach.

prospectus cover

Meet your Mentors

Every session at the institute is taught or facilitated by professionals with deep industry experience. Some of the
faculty at Altera Institute were CXOs and CEOs at leading FMCG, D2C and Consumer Tech companies.

Aalekh Tripathi

Aalekh Tripathi

ex Marketing Manager

Aalekh Tripathi company
Ankur Devpura

Ankur Devpura

ex Head of eCommerce

Ankur Devpura company
Swapnil S Kumar

Swapnil S Kumar

Head of Marketing

Swapnil S Kumar company
Shivani Khandelwal

Shivani Khandelwal

Consumer Cluster Head

Shivani Khandelwal company
Kanika Singhania

Kanika Singhania

Marketing Head- Maggi

Kanika Singhania company
Avik Bhandari

Avik Bhandari

VP Sales

Avik Bhandari company
Karan Bhagi

Karan Bhagi

ex Marketing Director

Karan Bhagi company
Shagun Gupta

Shagun Gupta

ex Associate

Shagun Gupta company
Nilesh Kotalwar

Nilesh Kotalwar

SVP, Online Revenue

Nilesh Kotalwar company
Umesh Pahilani

Umesh Pahilani

Finance Manager

Umesh Pahilani company
Smriti Maurya

Smriti Maurya

Strategy Principal

Smriti Maurya company
Rishabh Baid

Rishabh Baid

ex Sr. Associate Consultant

Rishabh Baid company
Neha Bisht

Neha Bisht

Director- CEO's Office

Neha Bisht company
Aditya Gokhale

Aditya Gokhale

Marketing Manager

Aditya Gokhale company
Sanjog Dash

Sanjog Dash

Director, eCommerce

Sanjog Dash company
Tarunjyot Singh

Tarunjyot Singh

Founder

Tarunjyot Singh company
Pratik Ahuja

Pratik Ahuja

General Manager, Growth

Pratik Ahuja company
Mohona Dey

Mohona Dey

Revenue Growth

Mohona Dey company
Akash Agarwal

Akash Agarwal

Head of Intl. Business

Akash Agarwal company
Himanshu Joshi

Himanshu Joshi

Director (Equivalent)

Himanshu Joshi company
Akash Verma

Akash Verma

Data Analytics Leader

Akash Verma company
Vishal Rastogi

Vishal Rastogi

Founder

Vishal Rastogi company
Rajat Khullar

Rajat Khullar

Chief Business Officer

Rajat Khullar company
Shivangi Sachdeva

Shivangi Sachdeva

Marketing Manager

Shivangi Sachdeva company
Aditya Banerjee

Aditya Banerjee

AVP Brand Strategy

Aditya Banerjee company
Sourabh Madan

Sourabh Madan

Project Manager

Sourabh Madan company
Apoorv Srivastava

Apoorv Srivastava

AVP Brand Marketing

Apoorv Srivastava company
Sarjana Singh

Sarjana Singh

AVP - HR Transformation

Sarjana Singh company
Manisha Yadav

Manisha Yadav

Program Lead

Manisha Yadav company
Shashank Mittal

Shashank Mittal

Ads Monetization

Shashank Mittal company
Nikita Chadha

Nikita Chadha

Strategy Consultant

Nikita Chadha company
Siddharth Batra

Siddharth Batra

Co-Founder

Siddharth Batra company
Aalekh Tripathi

Aalekh Tripathi

ex Marketing Manager

Aalekh Tripathi company
Ankur Devpura

Ankur Devpura

ex Head of eCommerce

Ankur Devpura company
Swapnil S Kumar

Swapnil S Kumar

Head of Marketing

Swapnil S Kumar company
Shivani Khandelwal

Shivani Khandelwal

Consumer Cluster Head

Shivani Khandelwal company
Kanika Singhania

Kanika Singhania

Marketing Head- Maggi

Kanika Singhania company
Avik Bhandari

Avik Bhandari

VP Sales

Avik Bhandari company
Karan Bhagi

Karan Bhagi

ex Marketing Director

Karan Bhagi company
Shagun Gupta

Shagun Gupta

ex Associate

Shagun Gupta company
Nilesh Kotalwar

Nilesh Kotalwar

SVP, Online Revenue

Nilesh Kotalwar company
Umesh Pahilani

Umesh Pahilani

Finance Manager

Umesh Pahilani company
Smriti Maurya

Smriti Maurya

Strategy Principal

Smriti Maurya company
Rishabh Baid

Rishabh Baid

ex Sr. Associate Consultant

Rishabh Baid company
Neha Bisht

Neha Bisht

Director- CEO's Office

Neha Bisht company
Aditya Gokhale

Aditya Gokhale

Marketing Manager

Aditya Gokhale company
Sanjog Dash

Sanjog Dash

Director, eCommerce

Sanjog Dash company
Tarunjyot Singh

Tarunjyot Singh

Founder

Tarunjyot Singh company
Pratik Ahuja

Pratik Ahuja

General Manager, Growth

Pratik Ahuja company
Mohona Dey

Mohona Dey

Revenue Growth

Mohona Dey company
Akash Agarwal

Akash Agarwal

Head of Intl. Business

Akash Agarwal company
Himanshu Joshi

Himanshu Joshi

Director (Equivalent)

Himanshu Joshi company
Akash Verma

Akash Verma

Data Analytics Leader

Akash Verma company
Vishal Rastogi

Vishal Rastogi

Founder

Vishal Rastogi company
Rajat Khullar

Rajat Khullar

Chief Business Officer

Rajat Khullar company
Shivangi Sachdeva

Shivangi Sachdeva

Marketing Manager

Shivangi Sachdeva company
Aditya Banerjee

Aditya Banerjee

AVP Brand Strategy

Aditya Banerjee company
Sourabh Madan

Sourabh Madan

Project Manager

Sourabh Madan company
Apoorv Srivastava

Apoorv Srivastava

AVP Brand Marketing

Apoorv Srivastava company
Sarjana Singh

Sarjana Singh

AVP - HR Transformation

Sarjana Singh company
Manisha Yadav

Manisha Yadav

Program Lead

Manisha Yadav company
Shashank Mittal

Shashank Mittal

Ads Monetization

Shashank Mittal company
Nikita Chadha

Nikita Chadha

Strategy Consultant

Nikita Chadha company
Siddharth Batra

Siddharth Batra

Co-Founder

Siddharth Batra company

Dive Deeper into the
PGP Curriculum

The PGP combines industry-focused education with hands-on learning. Core courses are enhanced by sprints, live projects and industry immersions that provide practical experience by solving real business challenges.

prospectus cover

Altera Institute PGP
vs Traditional MBA

The PGP in Applied Marketing is a new-age industry backed version of an MBA in marketing

digiaccel vs traditional

PGP

in Applied
Marketing

Traditional MBA
iconCurriculum
Industry Backed Designed by experts and CXOs of leading organizations
Outdated
iconPedagogy
Learning by Doing Weekly simulations, cases & immersive learning
Theoretical and rote learning
iconFaculty
Industry Leaders & CXOs Only experts from leading organizations
Academicians with no industry experience
iconPlacements
Digital First Roles Land roles in careers like eComm, Marketing & Product
Traditional Careers
iconGrading System
Real-World Applications Live projects, cases & simulations
Theoretical papers

Placement Summary

Altera Institute is built on the thesis of digital first careers needing different education. It is no surprise that the students from the Class of '24 also landed roles in digital forward industries and functions.

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Average CTC

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Top 30%ile
Average CTC

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Median CTC

0X

Salary Jump vs
Pre-PGP Salary

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Highest CTC

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Average
Fresher
CTC

Explore the kind of roles & companies students from the PGP now work in

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The PGP
Class of '25

Altera Institute's Class of '25 is a diverse cross-country mix of prior working experience (~65%) and high quality
freshers, united with the ambition of becoming future leaders in leading organisations.

Pre PGP EducationPre PGP Work ExDiversity Class

Ready to Take
the Next Step?

Don't miss out! The PGP in Applied Marketing 1 is fast approaching. Apply now to secure your spot.

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Learn More
About the PGP

Explore Curriculum

Learn more about our industry backed curriculum tailor made for the digital-first careers of the future.

Explore Curriculum

Program Admissions

Learn more about the program fees, scholarships, admission process and eligibility criteria for the PGP in Applied Marketing​

Program Admissions

Explore Placements

Learn about the career outcomes students from the PGP Batch of ’24 achieved and what you can expect from Altera Institute.

Explore Placements

Is the PGP in Applied Marketing the Right Program for Me?

Request a callback from our team and a dedicated counsellor from our team will reach out to assess if the program is the correct fit for you.

Frequently Asked
Questions