PGP
in Applied Marketing
Specialist Upgrade to a Marketing MBA
15 Months Full Time Program at Cybercity, Gurugram
India’s Only Industry Backed
PGP of its Kind
India’s Leading Organisations Use
Altera Institute's Education
Altera Institute has upskilled 3,000+ students at India’s Top Companies.
At the PGP, you get to learn skills, frameworks and methodologies that corporates today look for.
is a knowledge partner to India’s
Leading FMCG & eCommerce Companies
Altera Institute's
Class of '24
Now Works At
The Batch of '24 is placed at India's top companies in high-growth roles like founder's office, brand management and product management.
24 Lakhs
Highest CTC
18 Lakhs
Average CTC of Top 25%ile Students
14 Lakhs
Median CTC
Stay Updated with Altera’s Admission Related Events
Admissions for Altera Institute’s PGP in Applied Marketing are now open. Stay Updated by filling the form below.
Outcomes from the
PGP Batch of '24
Hear from our Alumni about the kind
of roles they cracked after the program
Watch Full
Video
Stay Updated with Altera’s Admission Related Events
Admissions for Altera Institute’s PGP in Applied Marketing are now open. Stay Updated by filling the form below.
Download the
Batch of ‘24
Placement Report
A Year at Altera,
A Lifetime of Difference
Plan your Career Path
Altera’s PGP is designed to meet each student unique learning & professional development needs. Therefore, our dedicated career & professional development team provides personalized resources to each student to help make a lasting impact on their careers.
Hear from the
Batch of '24
Lakshita Poddar
“The peer set here is very diverse and competitive. We are always discussing real life examples & case studies. If you are someone who looks at the world from the lens of marketeer then Altera Institute is the best place to start your career with.”
Placed as
Key Accounts
Nikhil Aggarval
“This has been the most eye-opening experience of my life. The mentors are unlike my previous teachers. They break down concepts to an elementary level and probe you to discover more. It helps you not only learn the concepts but also apply them.”
Placed as
Founder's Office
Harshit Kaur
“I wanted to pivot my career from finance to marketing which is when I came across Digiaccel's PGP in Applied Marketing. I decided to apply for the program because I felt that the program had a perfect blend of academia and industry.”
Placed as
Deputy Manager
Japjeet Sawhney
“People who teach us are industry experts who have been there done that. They give us perspectives from the experience of having built and scaled businesses. Every term we work on a capstone project which allows us to solve a real world problem.”
Placed as
Category Manager
Learn from Industry Mentors Only
At Altera 100% of the curriculum is designed and delivered by leading industry professionals. Learn from the lived experiences from the ones who have been there done that.
A Curriculum Designed for Today's Digital First World
Altera Institute's curriculum provides a digital upgrade to the traditional MBA. Built on four pillars—Core courses, Sprints, Term Projects, and Industry Immersion, it equips you for today’s high-growth in-demand digital-first jobs.
01 Core Courses
A year at Altera includes 4 terms. Core courses run through the term. Each core course is delivered by an industry mentor who is an expert in that domain
Brand Building
Digital Advertising
Media Planning
eCommerce & D2C
Product Management
Digital Business Models
Business Innovation
Content Marketing
Media Planning 2
Growth Marketing
Product Design
Category Management
Brand Strategy
Retention Marketing
Digital Business Operation
B2B Marketing
Product Marketing
Leadership in Business
02 Sprints
Sprints are 4-8 hour long immersions with an industry mentor focusing on key personal and business skills they are experts in.
Category Management
in Retail
Mentor From
Negotiations
in Business
Mentor From
Solving
Consulting Cases
Mentor From
Category Creation
for Brands
Mentor From
Building a Content
Brand Strategy
Mentor From
Venture Capital
Investment Choices
Mentor From
Business
Finance
Mentor From
Project
Management
Mentor From
Brand P&L
Management
Mentor From
03 Industry Immersion
As a part of the curriculum, you work with businesses to solve problems they are currently facing. Build a body of work you can showcase to future recruiters while networking with leaders and CXOs.
Our students collaborated with Bombay Shaving Company on social media-led growth, creating strategies to enhance brand visibility and engagement.
Project With
Our students worked with Dpanda to enhance their eCommerce product, focusing on improving user experience and increasing conversion rates.
Project With
Our students partnered with The Whole Truth Foods to strategize retail footprint expansion, identifying key markets and optimizing distribution channels.
Project With
Our students engaged with Nat Habit for competitive benchmarking and analysis, assessing market positioning and identifying areas for growth.
Project With
Our students collaborated with Bombay Shaving Company on social media-led growth, creating strategies to enhance brand visibility and engagement.
Project With
Our students worked with Dpanda to enhance their eCommerce product, focusing on improving user experience and increasing conversion rates.
Project With
Our students partnered with The Whole Truth Foods to strategize retail footprint expansion, identifying key markets and optimizing distribution channels.
Project With
Our students engaged with Nat Habit for competitive benchmarking and analysis, assessing market positioning and identifying areas for growth.
Project With
Download the
PGP Program Prospectus
Download the PGP prospectus for a comprehensive overview of the program, including our unique pedagogy and industry-first teaching approach.
Class Profile-
PGP Batch of ’25
Pre-PGP Work Experience
Is the PGP in Applied Marketing the Right Program for Me?
Request a callback from our team and a dedicated counsellor from our team will reach out to assess if the program is the correct fit for you.