Register for an  Ask Me Anything with the Admissions Lead
19 Jun

Specialist Upgrade to a Marketing MBA

15 Months Full Time at Cybercity, Gurugram

India’s Only Industry Backed PGP

program statusprogram status
building
building
duration

15 Months

Full Time

 
course type

Business School in

Gurugram

 
start

Program Starts

Jul'24

 
deadline

Round 1 Deadline

Admission Closed

Trusted by Experts

India’s leading organizations use our eCommerce and Marketing education for their employees.

  Amazon
Bombay Shaving Company
  Groupm
  HUL
 Levis
  Mindshare
  Amazon
Bombay Shaving Company
  Groupm
  HUL
 Levis
  Mindshare
  Amazon
Bombay Shaving Company
  Groupm
  HUL
 Levis
  Mindshare
  MLG
Performics
  Sanfe
  Tata Consumer Products
 Wella
  WPP
  MLG
Performics
  Sanfe
  Tata Consumer Products
 Wella
  WPP
  MLG
Performics
  Sanfe
  Tata Consumer Products
 Wella
  WPP
industry-partners
amazon longamazon long
amazon long

is a Knowledge Partner
to  Amazon & HUL

Proven Track Record of Outcomes

Altera Institute Class of '24 graduates this August. Our students are already placed at some of India’s leading companies.

24 Lakhs

Highest CTC

18.9 Lakhs

Average CTC of Top 25 Percentile of Batch

40+

Hiring Companies

14 Lakhs

Median CTC

Launch your Career in High Growth Roles

Get a glimpse into the kind of outcomes students get on completing the program

Risha Srivastava

Risha Srivastava

PGP 1 | Class of ‘24

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Anshul Dinodia

Incoming Key Account Manager

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Sommya Dhawan

Incoming Influencer Marketing

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Jatin Garg

Incoming Business Transformation

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Harshit Kaur

Incoming Deputy Manager Brand Marketing

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Nikhil Agarwal

Incoming Founder’s Office

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Lakshita Poddar

Incoming Key Account Manager

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Risha Srivastava

Risha Srivastava

PGP 1 | Class of ‘24

pre post
Anshul Dinodia

Anshul Dinodia

PGP 1 | Class of ‘24

pre post
Sommya Dhawan

Sommya Dhawan

PGP 1 | Class of ‘24

pre post
Jatin Garg

Jatin Garg

PGP 1 | Class of ‘24

pre post
Harshit Kaur

Harshit Kaur

PGP 1 | Class of ‘24

pre post
Nikhil Agarwal

Nikhil Agarwal

PGP 1 | Class of ‘24

pre post
Lakshita Poddar

Lakshita Poddar

PGP 1 | Class of ‘24

pre post

Ask Me Anything with the

PGP Admissions Lead

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Admission related queries

19 Jun
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AIM PGP vs MBA

Learn about the difference our Post Graduate Program can make to your career when compared to a traditional MBA or PGDM.

digiaccel vs traditional
Traditional MBA
iconCurriculum
Industry Backed Designed by leading Marketing experts and organizations
Outdated
iconPedagogy
Learning by Doing Weekly simulations, cases & immersive learning experiences​
Theoretical and rote
learning
iconInstructors
Industry Leaders Experts from India's leading Marketing and Product organizations
No industry experience
iconMentorship
Dedicated Mentors Assigned mentor with monthly 1-1 guidance
No dedicated guidance
iconAssignments
Real-World ApplicationsLive projects, cases and simulations
Theoretical papers

Program Curriculum

Our curriculum is a digital upgrade to the MBA syllabus. It rests on 3 pillars- terms, sprints and career prep. Each of these are individually designed to help you level up on key skills.

 

4 Academic Terms

Term 1

Marketing Management

  • Understanding legacy marketing frameworks
  • Mix creation for digital first businesses
  • Positioning for digital first brands

Advertising Management

  • Decoding consumer buying process
  • Writing consumer insights and briefs
  • Defining messaging and tone of voice

Media Basics

  • Introduction to media planning & buying
  • Optimising mix for campaign success
  • Analyse media platforms & grasp key trends

Go to Market

  • Identifying target markets
  • Building physical reach for consumer brands
  • Distribution channel management

Business Finance

  • Interpret financial statements
  • Utilize forecasting for strategic insights
  • Develop financial plans for organisations

Business Communication

  • Effective written communication
  • Dynamic presentation techniques
  • Interpersonal communication

Term Project

Build a D2C Brand

Apply key principles from the first term to bring your unique D2C brand to life. From conceptualization to market entry, develop a comprehensive strategy covering product offerings, digital marketing, and customer engagement.

Brand Building

  • Brand strategy development
  • Crafting a brand identity
  • Effective brand engagement techniques

Digital Advertising

  • Launching & optimising campaigns
  • Budget allocation across channels
  • Tracking & optimising ROAS & ROI

Media Planning

  • Optimizing reach & frequency basis target audience
  • Defining metrics to assess performance
  • Adjusting plans basis real-time insights

eCommerce & D2C

  • Building an eCommerce / D2C business
  • Digital business operations and planning
  • Optimising UX for conversions

Product Management

  • Product lifecycle understanding
  • Market research essentials
  • Importance of cross-functional collaboration

Digital Business Models

  • Evaluation of online revenue streams
  • Benefits of networks effects & scalability
  • Implement adaptive strategies for success

Term Project

Pitch your own Business Plan

Craft and deliver a business plan encompassing your business model, market potential and forecasting to VCs. Hone your communication skills as you aim to secure investor interest and support for your entrepreneurial vision.

Business Innovation

  • Apply design thinking to problem solving
  • Leverage emerging technologies strategically
  • Iterate and adapt to evolving market needs

Content Marketing

  • Craft a comprehensive content strategy
  • Create brand stories that resonate
  • Data driven content optimisation

Media Planning 2

  • Advanced audience targeting
  • Tailoring communication to specific geographies
  • Experimenting with innovative media channels

Growth Marketing

  • Build growth stacks
  • Defining growth tasks and experiments
  • Maximising customer life-time value

Product Design

  • Prioritisation of user needs in the design process
  • Developing prototypes for testing
  • Ensure alignment of form and purpose

Category Management

  • Digital merchandising strategies
  • Dynamic pricing & promotions
  • Analysing user data for product recommendations

Term Project

Build a content engine for a digital first brand

Build a robust content engine, ensuring the digital-first brand establishes a strong online presence, engages the target audience effectively, and achieves measurable success in the digital landscape.

Brand Strategy

  • Developing USPs and brand differentiation
  • Consistency in communication
  • Aligning internal and external cultures

Retention Marketing

  • Define metrics for measuring customer retention and loyalty
  • Define activation moments and remove points of friction
  • Create feedback loops for optimisation

Digital Business Operation

  • Predictive analysis implementation
  • Supply chain digitization
  • Integration of 3rd party technologies for operational excellence

B2B Marketing

  • B2B marketing channels & stakeholder identification
  • Lead generation & nurturing
  • Account-based marketing strategies

Product Marketing

  • Differentiation vs Distinctiveness
  • Establishing product market fit
  • Sales & customer success enablement

Leadership in Business

  • Align leadership practices with long-term organizational goals.
  • Balancing data driven decision making with intuition
  • Building high performance teams

Term Project

Design and launch a product MVP

Get hands-on experience involves crafting a strategic blueprint for the product, encompassing market research, user feedback, and competitive analysis.

Intern with our Partner Companies

  • 3 Month Internship experience in roles like Brand Management, Product Management, Growth Marketing, Sales and Strategy

Final Placements

  • Many students will convert their Internship to full time offers
  • All eligible students can participate in final placement process with hiring partners

Hiring Partners

Our hiring partners include some of India’s top companies across FMCG, Consumer Tech, eCommerce, Product and Media

 

20+ Sprints

MBAs concentrate on theoretical learning only. At the PGP you get to learn from the experiences of Industry Leaders who teach at the program.

category management

Category Management in Retail

Mentor From

amazon
negotiation

Negotiations in Business

Mentor From

meesho
Solving Consulting Cases

Solving Consulting Cases

Mentor From

bain and company
category creation

Category Creation for Brands

Mentor From

hul
content platform

Building a Content Platform

Mentor From

whole the truth
Ventures Captital

Venture Capital Investment Choices

Mentor From

whiteboard

and many more...

 

Prepare to be a Business Leader

Build future skills that will help you lead brands, products and teams. These tracks run parallel through the duration of the program.

Immersive Learning

Study in a Business Environment

With a campus located in a corporate hub, experience hands on learning that merges theory with practice. Understand business through the lens of practitioners through daily interactions with experts.

advance analytics

Business Analytics

Solving business problems with data is a core skill. Learn tools like MS Excel, Power BI and Tableau and their application to real world problems.

leadership bootcamp

Personal Brand Building

Craft a unique personal brand through your work and social presence. Build skills in communication and networking to stand out in the competitive talent landscape.

mentorship analytics

1:1 Mentorship & Career Prep

Chart your career path with a dedicated industry mentor who helps you with first hand insights and direction. Build your profile and prepare to land your dream role.

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Business Analytics

Solving business problems with data is a core skill. Learn tools like MS Excel, Power BI and Tableau and their application to real world problems.

banner

Study in a Business Environment

With a campus located in a corporate hub, experience hands on learning that merges theory with practice. Understand business through the lens of practitioners through daily interactions with experts.

banner

Personal Brand Building

Craft a unique personal brand through your work and social presence. Build skills in communication and networking to stand out in the competitive talent landscape.

banner

1:1 Mentorship & Career Prep

Chart your career path with a dedicated industry mentor who helps you with first hand insights and direction. Build your profile and prepare to land your dream role.

AIM PGP Batch of '24

The AIM Post Graduate Program Batch of 2024 is a diverse cohort across experience levels and domains. The diversity brings a perspective and energy to the learning experience.

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Hear from the Batch of '24

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“The peer set at Digiaccel is very diverse and competitive. This pushes you to do better everyday. If you are someone who looks at the world from the lense of marketeer then Digiaccel is the best place to start your career with.”

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“This has been the most eye-opening experience of my life. The mentors are unlike my previous teachers. They break down concepts to an elementary level and probe you to discover more. It helps you not only learn the concepts but also apply them.”

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“People who teach us are industry experts who have been there done that. They give us perspectives from the experience of having built and scaled businesses. Every term we work on a capstone project which allows us to solve a real world problem.”

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“I wanted to pivot my career from finance to marketing which is when I came across Digiaccel's PGP in Applied Marketing. I decided to apply for the program because I felt that the program had a perfect blend of academia and industry.”

prospectus

Download Prospectus

Get a detailed understanding of the program and curriculum.

Learn Why the
Industry Backs Us

The MBA syllabus is outdated. Our programs are built in collaboration with the industry. This is why the best in the industry back us and want to hire from us.

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Ghazal Alagh

Founder
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“Roles like performance & growth marketing are specialized roles & the skills needed to pick these are not currently being taught in a traditional MBA. A lot of on the job upskilling is required for people getting into these roles. There exists a strong supply & demand gap which the course from Digiaccel caters to. We are eagerly looking forward to hire fresh talent from Digiaccel”

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Anandi Shankar

Head of HR

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Chirag Galundia

National Director

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Varun Gupta

Chief Growth Officer

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Meet your Mentors

Learn the latest techniques and strategies used by top companies from the one’s that have been there done that.

Aalekh Tripathi

Aalekh Tripathi

Ex Marketing Manager

love beauty and planed
Ankur Devpura

Ankur Devpura

Ex. Head of eCommerce

gsk
Siddharth Batra

Siddharth Batra

Senior Director

Glanbia
Shweta Gaur

Shweta Gaur

Ex Director

publicis
Prakrit Sharma

Prakriti Sharma

Strategy Principal

accenture
Avik Bhandari

Avik Bhandari

VP of Sales

plum logo
Anshu Prasher

Anshu Prasher

Partner

whiteboard capital logo
Mohona

Mohona Dey

Senior Manager

merkle
Dhairya Gangwani

Dhairya Gangwani

Linkedin Creator

dhairya decodes
Bhaumik Vyas

Bhaumik Vyas

Ex Media Director

groupm logo
Karan Bhagi

Karan Bhagi

Ex Marketing Director

surfexcel
Sriram G

Sriram G

Strategy Head

wholetruth logo
Swapnil S Kumar

Swapnil S Kumar

Marketing Head

lgo
Kanika Singhania

Kanika Singhania

Marketing Head at Maggi

nestle logo
Pankaj Yadav

Pankaj Yadav

Senior Category Manager

cloudtail logo
Jaya Shukla

Jaya Shukla

Ex Head Comp. & Benefits

mcd logo
Sanjog Dash

Sanjog Dash

Head of eComm

merkle
Aviral Johri

Aviral Johri

IT Performance Lead

plum logo
Sarjana singh

Sarjana Singh

Assistant Vice President

whiteboard capital logo
Puneet gulati

Puneet Gulati

CMO

vlcc
Harshit Bisht

Harshit Bisht

Quantitative Researcher

Optiver
Aditya Gokhale

Aditya Gokhale

Sr. Brand Manager

surfexcel
lgog

Divyangna Sharma

Founder

lgog
Apoorv Srivastava

Apoorv Srivastava

GM - Marketing

plum logo
Aalekh Tripathi

Aalekh Tripathi

Ex. Marketing Manager

logo
Prakriti Sharma

Prakriti Sharma

Strategy Principal

logo
Ankur Devpura

Ankur Devpura

Ex. Head of eCommerce

logo
Avik Bhandari

Avik Bhandari

Ex. Senior Director

logo
Siddharth Batra

Siddharth Batra

Senior Director

logo
Anshu Prasher

Anshu Prasher

Partner

logo
Shweta Gaur

Shweta Gaur

Ex Director

logo
Mohona Dey

Mohona Dey

Senior Manager

logo
Dhairya Gangwani

Dhairya Gangwani

Linkedin Creator

logo
Swapnil S Kumar

Swapnil S Kumar

Marketing Head

logo
Bhaumik Vyas

Bhaumik Vyas

Ex Media Director

logo
Kanika Singhania

Kanika Singhania

Marketing Head at Maggi

logo
Karan Bhagi

Karan Bhagi

Ex Marketing Director

logo
Pankaj Yadav

Pankaj Yadav

Senior Category Manager

logo
Sriram G

Sriram G

Strategy Head

logo
Jaya Shukla

Jaya Shukla

Ex Head Comp. & Benefits

logo
Sanjog Dash

Sanjog Dash

Head of eComm

logo
Harshit Bisht

Harshit Bisht

Quantitative Researcher

logo
Aviral Johri

Aviral Johri

IT Performance Lead

logo
Aditya Gokhale

Aditya Gokhale

Sr. Brand Manager

logo
Sarjana Singh

Sarjana Singh

Assistant Vice President

logo
Divyangna Sharma

Divyangna Sharma

Founder

logo
Puneet Gulati

Puneet Gulati

CMO

logo
Apoorv Srivastava

Apoorv Srivastava

GM - Marketing

logo

Admission Process

The July intake for our PGP program is limited to 60 seats. A limited size enables personalized 1:1 mentorship from industry experts.

1

Speak to a Counsellor

Know More about the Applied Marketing PGP by speaking to a counsellor.

2

Application Form

Fill in the application form to help us know you better. The form will be used for shortlisting for future rounds.

3

Interview Round

Interaction with the program directors and mentors to assess fitment. Selected candidates will be offered admission to the program.

4

Secure your Admission

Selected candidates can secure their admission with the payment of the admission fee. Please refer to the fee schedule.

application process

Admission Criteria & Eligibility

AIM follows a holistic approach for selection into the Applied Marketing PGP.

ft student

You don’t need an entrance exam score to apply for the program .We believe that scores (CAT/ GMAT/ other exams) assess only a small part of the candidate’s potential. Hence, we prioritize a holistic approach to assessing your potential.

Eligibility Criteria

Candidates can submit CAT/ GMAT/ XAT/ NMAT or equivalent examinations scores.
Candidates can also appear for the Aptitude Test conducted by Altera periodically.
To apply for the program candidates must have an undergraduation score with 50%+ grade equivalents.

Program Fees

Scholarships options available for deserving students. Apply now to learn more.

Fees Break-Up

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Admission Fee

(To secure your seat in the cohort)

₹50,000

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Tuition Fee

(Payable in two tranches before and during the program)

₹10,74,400

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Total Program Fees

(Total fee for the program includes GST)

₹11,24,400

Admission Deadline

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Round 1 Deadline

21 Mar’24
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Round 2 Deadline

30 Apr’24
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Round 3 Deadline

31 May’24
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Round 4 Deadline

25 Jun’24

Avail Scholarships Upto
30% for Eligible Students

Our scholarships are designed to provide financial support to students and professionals who bring a set of skills or experience to the program.

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Standout Performance Scholarship

Awarded to best performers in the entrance test and personal interview round for Altera.

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Entrepreneurial Spirit Scholarship

Awarded to individuals who have displayed evidence of entrepreneurial spirit through their own venture or early-stage company.

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Women Leadership Scholarship

Awarded to women who showcase the potential of holding leadership positions in the future.

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Marketing Professional Scholarship

Awarded to individuals with experience in content, performance marketing, brand management and related fields.

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Sports Achievement Scholarship

Awarded to individuals who have competed in and excelled at professional sports at state or national level.

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Means based Scholarship

Awarded to individuals with household income below 8 lakhs per annum.

icon

Standout Performance Scholarship

Awarded to best performers in the entrance test and personal interview round for Altera.

icon

Entrepreneurial Spirit Scholarship

Awarded to individuals who have displayed evidence of entrepreneurial spirit through their own venture or early-stage company.

icon

Women Leadership Scholarship

Awarded to women who showcase the potential of holding leadership positions in the future.

icon

Marketing Professional Scholarship

Awarded to individuals with experience in content, performance marketing, brand management and related fields.

icon

Sports Achievement Scholarship

Awarded to individuals who have competed in and excelled at professional sports at state or national level.

icon

Means based Scholarship

Awarded to individuals with household income below 8 lakhs per annum.

Financing Options

Our admission team can help you with various financing options which are facilitated by our financing partners.
financial partner

Don’t Settle for an Average MBA program

Request a callback from one of our experienced counsellors to explore your B-School options and if the PGP in Applied Marketing is the correct fit for you

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Frequently Asked
Questions