![](https://assets.digiaccel.in/website/images/pgp_Images/slider-logo.webp)
• Specialist Upgrade to a Marketing MBA
• 15 Months Full Time at Cybercity, Gurugram
India’s Only Industry Backed PGP
![program status](https://assets.digiaccel.in/website/images/pgp_Images/mobile-logos-pgpam.webp)
![program status](https://assets.digiaccel.in/website/images/pgp_Images/mobile-logos-pgpam.webp)
![](https://assets.digiaccel.in/website/images/pgp_Images/thumbnail-u.webp)
![building](https://assets.digiaccel.in/website/images/pgp_Images/web-pgp-bg.webp)
![building](https://assets.digiaccel.in/website/images/pgp_Images/mobile-bg-digi-campus.webp)
15 Months
Full Time
![course type](https://assets.digiaccel.in/website/images/pgp-ex/optin.webp)
Business School in
Gurugram
Program Starts
Jul'24
1
Admission Closed
Trusted by Experts
India’s leading organizations use our eCommerce and Marketing education for their employees.
![industry-partners](https://assets.digiaccel.in/website/images/ELP/digiaccels-industry-partners.webp)
![amazon long](https://assets.digiaccel.in/website/images/pgp_Images/knowledge-partners-to-amazon-hul.webp)
![amazon long](https://assets.digiaccel.in/website/images/pgp_Images/knowledge-partner-image-u.webp)
is a Knowledge Partner
to Amazon & HUL
Proven Track Record of Outcomes
Altera Institute Class of '24 graduates this August. Our students are already placed at some of India’s leading companies.
![](https://assets.digiaccel.in/website/images/pgp_Images/batch24Section/altera-hiring-partners.webp)
24 Lakhs
Highest CTC
18.9 Lakhs
Average CTC of Top 25 Percentile of Batch
40+
Hiring Companies
14 Lakhs
Median CTC
Launch your Career in High Growth Roles
Get a glimpse into the kind of outcomes students get on completing the program
![img](https://assets.digiaccel.in/website/images/pgp_Images/batch24Section/anshul-smaller-card-image.webp)
Anshul Dinodia
Incoming Key Account Manager
![img](https://assets.digiaccel.in/website/images/pgp_Images/batch24Section/blinkit-logo.webp)
![img](https://assets.digiaccel.in/website/images/pgp_Images/batch24Section/soumya-smaller-card-image.webp)
Sommya Dhawan
Incoming Influencer Marketing
![img](https://assets.digiaccel.in/website/images/pgp_Images/batch24Section/himalayan-logo.webp)
![img](https://assets.digiaccel.in/website/images/pgp_Images/batch24Section/jatin-smaller-card-image.webp)
Jatin Garg
Incoming Business Transformation
![img](https://assets.digiaccel.in/website/images/pgp_Images/batch24Section/godrej-logo.webp)
![img](https://assets.digiaccel.in/website/images/pgp_Images/batch24Section/harshit-smaller-card-image.webp)
Harshit Kaur
Incoming Deputy Manager Brand Marketing
![img](https://assets.digiaccel.in/website/images/pgp_Images/batch24Section/jubilant-1.webp)
![img](https://assets.digiaccel.in/website/images/pgp_Images/batch24Section/nikhil-smaller-card-image.webp)
Nikhil Agarwal
Incoming Founder’s Office
![img](https://assets.digiaccel.in/website/images/pgp_Images/batch24Section/nikhil-logo-v1.webp)
![img](https://assets.digiaccel.in/website/images/pgp_Images/batch24Section/lakshita-smaller-card-image.webp)
Lakshita Poddar
Incoming Key Account Manager
![img](https://assets.digiaccel.in/website/images/pgp_Images/batch24Section/mamearth-logo.webp)
Altera's PGP vs MBA
Learn about the difference our Post Graduate Program can make to your career when compared to a traditional MBA or PGDM.
![digiaccel vs traditional](/_next/image?url=https%3A%2F%2Fassets.digiaccel.in%2Fwebsite%2Fimages%2Fpgp_Images%2Faim-vs-trad-mbas.webp&w=3840&q=75)
![](https://assets.digiaccel.in/website/images/pgp_Images/white-altera-logo.png)
Program Curriculum
Our curriculum is a digital upgrade to the MBA syllabus. It rests on 3 pillars- terms, sprints and career prep. Each of these are individually designed to help you level up on key skills.
4 Academic Terms
Brand Building
- Brand strategy development
- Crafting a brand identity
- Effective brand engagement techniques
Digital Advertising
- Launching & optimising campaigns
- Budget allocation across channels
- Tracking & optimising ROAS & ROI
Media Planning
- Optimizing reach & frequency basis target audience
- Defining metrics to assess performance
- Adjusting plans basis real-time insights
eCommerce & D2C
- Building an eCommerce / D2C business
- Digital business operations and planning
- Optimising UX for conversions
Product Management
- Product lifecycle understanding
- Market research essentials
- Importance of cross-functional collaboration
Digital Business Models
- Evaluation of online revenue streams
- Benefits of networks effects & scalability
- Implement adaptive strategies for success
Term Project
Pitch your own Business Plan
Craft and deliver a business plan encompassing your business model, market potential and forecasting to VCs. Hone your communication skills as you aim to secure investor interest and support for your entrepreneurial vision.
![](/_next/image?url=https%3A%2F%2Fassets.digiaccel.in%2Fwebsite%2Fimages%2Fpgp_Images%2Fterm-2-new.webp&w=828&q=75)
Business Innovation
- Apply design thinking to problem solving
- Leverage emerging technologies strategically
- Iterate and adapt to evolving market needs
Content Marketing
- Craft a comprehensive content strategy
- Create brand stories that resonate
- Data driven content optimisation
Media Planning 2
- Advanced audience targeting
- Tailoring communication to specific geographies
- Experimenting with innovative media channels
Growth Marketing
- Build growth stacks
- Defining growth tasks and experiments
- Maximising customer life-time value
Product Design
- Prioritisation of user needs in the design process
- Developing prototypes for testing
- Ensure alignment of form and purpose
Category Management
- Digital merchandising strategies
- Dynamic pricing & promotions
- Analysing user data for product recommendations
Term Project
Build a content engine for a digital first brand
Build a robust content engine, ensuring the digital-first brand establishes a strong online presence, engages the target audience effectively, and achieves measurable success in the digital landscape.
![](/_next/image?url=https%3A%2F%2Fassets.digiaccel.in%2Fwebsite%2Fimages%2Fpgp_Images%2Fterm-3-new.webp&w=828&q=75)
Brand Strategy
- Developing USPs and brand differentiation
- Consistency in communication
- Aligning internal and external cultures
Retention Marketing
- Define metrics for measuring customer retention and loyalty
- Define activation moments and remove points of friction
- Create feedback loops for optimisation
Digital Business Operation
- Predictive analysis implementation
- Supply chain digitization
- Integration of 3rd party technologies for operational excellence
B2B Marketing
- B2B marketing channels & stakeholder identification
- Lead generation & nurturing
- Account-based marketing strategies
Product Marketing
- Differentiation vs Distinctiveness
- Establishing product market fit
- Sales & customer success enablement
Leadership in Business
- Align leadership practices with long-term organizational goals.
- Balancing data driven decision making with intuition
- Building high performance teams
Term Project
Design and launch a product MVP
Get hands-on experience involves crafting a strategic blueprint for the product, encompassing market research, user feedback, and competitive analysis.
![](/_next/image?url=https%3A%2F%2Fassets.digiaccel.in%2Fwebsite%2Fimages%2Fpgp_Images%2Fterm-4.png&w=828&q=75)
Intern with our Partner Companies
- 3 Month Internship experience in roles like Brand Management, Product Management, Growth Marketing, Sales and Strategy
Final Placements
- Many students will convert their Internship to full time offers
- All eligible students can participate in final placement process with hiring partners
Hiring Partners
Our hiring partners include some of India’s top companies across FMCG, Consumer Tech, eCommerce, Product and Media
![](/_next/image?url=https%3A%2F%2Fassets.digiaccel.in%2Fwebsite%2Fimages%2Fpgp_Images%2Finterview-with.png&w=828&q=75)
20+ Sprints
MBAs concentrate on theoretical learning only. At the PGP you get to learn from the experiences of Industry Leaders who teach at the program.
![category management](/_next/image?url=https%3A%2F%2Fassets.digiaccel.in%2Fwebsite%2Fimages%2Fpgp_Images%2Fcategory-management-icon.png&w=640&q=75)
Category Management in Retail
Mentor From
![amazon](/_next/image?url=https%3A%2F%2Fassets.digiaccel.in%2Fwebsite%2Fimages%2Fpgp_Images%2Fmentor-from-amazon.png&w=828&q=75)
![negotiation](/_next/image?url=https%3A%2F%2Fassets.digiaccel.in%2Fwebsite%2Fimages%2Fpgp_Images%2Fnegotiation-icon.png&w=640&q=75)
Negotiations in Business
Mentor From
![meesho](/_next/image?url=https%3A%2F%2Fassets.digiaccel.in%2Fwebsite%2Fimages%2Fpgp_Images%2Fmentor-from-meesho.png&w=828&q=75)
![Solving Consulting Cases](/_next/image?url=https%3A%2F%2Fassets.digiaccel.in%2Fwebsite%2Fimages%2Fpgp_Images%2Fcreation-icon.png&w=640&q=75)
Solving Consulting Cases
Mentor From
![bain and company](/_next/image?url=https%3A%2F%2Fassets.digiaccel.in%2Fwebsite%2Fimages%2Fpgp_Images%2Fmentor-from-bainandcompany.png&w=828&q=75)
![category creation](/_next/image?url=https%3A%2F%2Fassets.digiaccel.in%2Fwebsite%2Fimages%2Fpgp_Images%2Fconsulting-icon.png&w=640&q=75)
Category Creation for Brands
Mentor From
![hul](/_next/image?url=https%3A%2F%2Fassets.digiaccel.in%2Fwebsite%2Fimages%2Fpgp_Images%2Fmentor-from-hul.png&w=828&q=75)
![content platform](/_next/image?url=https%3A%2F%2Fassets.digiaccel.in%2Fwebsite%2Fimages%2Fpgp_Images%2Fbuilding-content-icon.png&w=640&q=75)
Building a Content Platform
Mentor From
![whole the truth](/_next/image?url=https%3A%2F%2Fassets.digiaccel.in%2Fwebsite%2Fimages%2Fpgp_Images%2Fmentor-from-theWholeTruth.png&w=828&q=75)
![Ventures Captital](/_next/image?url=https%3A%2F%2Fassets.digiaccel.in%2Fwebsite%2Fimages%2Fpgp_Images%2Fventures-icon.png&w=640&q=75)
Venture Capital Investment Choices
Mentor From
![whiteboard](/_next/image?url=https%3A%2F%2Fassets.digiaccel.in%2Fwebsite%2Fimages%2Fpgp_Images%2Fmentor-from-whiteboard.png&w=828&q=75)
and many more...
Prepare to be a Business Leader
Build future skills that will help you lead brands, products and teams. These tracks run parallel through the duration of the program.
![Immersive Learning](/_next/image?url=https%3A%2F%2Fassets.digiaccel.in%2Fwebsite%2Fimages%2Fpgp_Images%2Fstudy-in-corporate-bg.webp&w=640&q=75)
Study in a Business Environment
With a campus located in a corporate hub, experience hands on learning that merges theory with practice. Understand business through the lens of practitioners through daily interactions with experts.
![advance analytics](/_next/image?url=https%3A%2F%2Fassets.digiaccel.in%2Fwebsite%2Fimages%2Fpgp_Images%2Fdata-analytics2.webp&w=640&q=75)
Business Analytics
Solving business problems with data is a core skill. Learn tools like MS Excel, Power BI and Tableau and their application to real world problems.
![leadership bootcamp](/_next/image?url=https%3A%2F%2Fassets.digiaccel.in%2Fwebsite%2Fimages%2Fpgp_Images%2Fpersonal-brand-building.webp&w=640&q=75)
Personal Brand Building
Craft a unique personal brand through your work and social presence. Build skills in communication and networking to stand out in the competitive talent landscape.
![mentorship analytics](/_next/image?url=https%3A%2F%2Fassets.digiaccel.in%2Fwebsite%2Fimages%2Fpgp_Images%2Fimmersive-learning-mb.webp&w=640&q=75)
1:1 Mentorship & Career Prep
Chart your career path with a dedicated industry mentor who helps you with first hand insights and direction. Build your profile and prepare to land your dream role.
![banner](/_next/image?url=https%3A%2F%2Fassets.digiaccel.in%2Fwebsite%2Fimages%2Fpgp_Images%2Fdata-analytics2.webp&w=1080&q=75)
Business Analytics
Solving business problems with data is a core skill. Learn tools like MS Excel, Power BI and Tableau and their application to real world problems.
![banner](/_next/image?url=https%3A%2F%2Fassets.digiaccel.in%2Fwebsite%2Fimages%2Fpgp_Images%2Fstudy-in-corporate-bg-w.webp&w=1080&q=75)
Study in a Business Environment
With a campus located in a corporate hub, experience hands on learning that merges theory with practice. Understand business through the lens of practitioners through daily interactions with experts.
![banner](/_next/image?url=https%3A%2F%2Fassets.digiaccel.in%2Fwebsite%2Fimages%2Fpgp_Images%2Fpersonal-brand-building1-lg1.webp%09&w=1080&q=75)
Personal Brand Building
Craft a unique personal brand through your work and social presence. Build skills in communication and networking to stand out in the competitive talent landscape.
![banner](/_next/image?url=https%3A%2F%2Fassets.digiaccel.in%2Fwebsite%2Fimages%2Fpgp_Images%2Fimmersive-learning-mb.webp&w=1080&q=75)
1:1 Mentorship & Career Prep
Chart your career path with a dedicated industry mentor who helps you with first hand insights and direction. Build your profile and prepare to land your dream role.
Altera's PGP Batch of '24
The Post Graduate Program Batch of 2024 is a diverse cohort across experience levels and domains. The diversity brings a perspective and energy to the learning experience.
![chart](https://assets.digiaccel.in/website/images/pgp_Images/work-experience-1.webp)
![chart](https://assets.digiaccel.in/website/images/pgp_Images/functional-bg.webp)
![chart](https://assets.digiaccel.in/website/images/pgp_Images/gender-distribution.webp)
Hear from the Batch of '24
![prospectus](https://assets.digiaccel.in/website/images/pgp_Images/web-prospectus-mockup-u.webp)
Download Prospectus
Get a detailed understanding of the program and curriculum.
Learn Why the
Industry Backs Us
The MBA syllabus is outdated. Our programs are built in collaboration with the industry. This is why the best in the industry back us and want to hire from us.
![img](https://assets.digiaccel.in/website/images/pgp_Images/ghazal-alagh-w-bg-exp.webp)
Ghazal Alagh
![img](https://assets.digiaccel.in/website/images/pgp_Images/industry-backed/mamaearh-logo.webp)
“Roles like performance & growth marketing are specialized roles & the skills needed to pick these are not currently being taught in a traditional MBA. A lot of on the job upskilling is required for people getting into these roles. There exists a strong supply & demand gap which the course from Digiaccel caters to. We are eagerly looking forward to hire fresh talent from Digiaccel”
![bg](https://digi-assets-bucket.s3.ap-south-1.amazonaws.com/website/images/pgp_Images/anandi-web2.webp)
![img](https://assets.digiaccel.in/website/images/pgp_Images/industry-backed/anandi-shankar-w-bg.webp)
Anandi Shankar
Head of HR
![img](https://assets.digiaccel.in/website/images/pgp_Images/industry-backed/white-hul-logo.webp)
![bg](https://digi-assets-bucket.s3.ap-south-1.amazonaws.com/website/images/pgp_Images/chirag-web2.webp)
![img](https://assets.digiaccel.in/website/images/pgp_Images/industry-backed/chirag-galundia-w-bg.webp)
Chirag Galundia
National Director
![img](https://assets.digiaccel.in/website/images/pgp_Images/industry-backed/white-wavemaker-logo.webp)
![bg](https://digi-assets-bucket.s3.ap-south-1.amazonaws.com/website/images/pgp_Images/varun-web2.webp)
![img](https://assets.digiaccel.in/website/images/pgp_Images/industry-backed/varun-gupta-w-bg.webp)
Varun Gupta
Chief Growth Officer
![img](https://assets.digiaccel.in/website/images/pgp_Images/industry-backed/white-bombay-shaving-logo.webp)
Meet your Mentors
Learn the latest techniques and strategies used by top companies from the one’s that have been there done that.
Admission Process
The July intake for our PGP program is limited to 60 seats. A limited size enables personalized 1:1 mentorship from industry experts.
Speak to a Counsellor
Know More about the Applied Marketing PGP by speaking to a counsellor.
Application Form
Fill in the application form to help us know you better. The form will be used for shortlisting for future rounds.
Interview Round
Interaction with the program directors and mentors to assess fitment. Selected candidates will be offered admission to the program.
Secure your Admission
Selected candidates can secure their admission with the payment of the admission fee. Please refer to the fee schedule.
![application process](/_next/image?url=https%3A%2F%2Fassets.digiaccel.in%2Fwebsite%2Fimages%2Fpgp_Images%2Fpgp-application-process-i.webp&w=1080&q=75)
Admission Criteria & Eligibility
Altera follows a holistic approach for selection into the Applied Marketing PGP.
![ft student](https://assets.digiaccel.in/website/images/pgp-ex/learner-at-pgp-v1.webp)
You don’t need an entrance exam score to apply for the program .We believe that scores (CAT/ GMAT/ other exams) assess only a small part of the candidate’s potential. Hence, we prioritize a holistic approach to assessing your potential.
Eligibility Criteria
Program Fees
Scholarships options available for deserving students. Apply now to learn more.
Fees Break-Up
![icon](https://assets.digiaccel.in/website/images/pgp-ex/admission-icon-new.webp)
Admission Fee
(To secure your seat in the cohort)
₹50,000
![icon](https://assets.digiaccel.in/website/images/pgp-ex/tuitionfee-icon-new.webp)
Tuition Fee
(Payable in two tranches before and during the program)
₹10,74,400
![icon](https://assets.digiaccel.in/website/images/pgp-ex/payable-fees-icon-new.webp)
Total Program Fees
(Total fee for the program includes GST)
₹11,24,400
Admission Deadline
![icon](https://assets.digiaccel.in/website/images/pgp-ex/round1-deadline-new.webp)
Round 1 Deadline
![icon](https://assets.digiaccel.in/website/images/pgp-ex/round2-deadline-new.webp)
Round 2 Deadline
![icon](https://assets.digiaccel.in/website/images/pgp_Images/rd-3.webp)
Round 3 Deadline
![icon](https://assets.digiaccel.in/website/images/pgp_Images/rd-4-icon.webp)
Round 4 Deadline
Avail Scholarships Upto
30% for Eligible Students
Our scholarships are designed to provide financial support to students and professionals who bring a set of skills or experience to the program.
![icon](/_next/image?url=https%3A%2F%2Fassets.digiaccel.in%2Fwebsite%2Fimages%2Fpgp_Images%2Fstandout-icon.webp&w=640&q=75)
Standout Performance Scholarship
Awarded to best performers in the entrance test and personal interview round for Altera.
![icon](/_next/image?url=https%3A%2F%2Fassets.digiaccel.in%2Fwebsite%2Fimages%2Fpgp_Images%2Fentrepreneurial-icon.webp&w=640&q=75)
Entrepreneurial Spirit Scholarship
Awarded to individuals who have displayed evidence of entrepreneurial spirit through their own venture or early-stage company.
![icon](/_next/image?url=https%3A%2F%2Fassets.digiaccel.in%2Fwebsite%2Fimages%2Fpgp_Images%2Fwomen-icon.webp&w=640&q=75)
Women Leadership Scholarship
Awarded to women who showcase the potential of holding leadership positions in the future.
![icon](/_next/image?url=https%3A%2F%2Fassets.digiaccel.in%2Fwebsite%2Fimages%2Fpgp_Images%2Fmarketing-icon.webp&w=640&q=75)
Marketing Professional Scholarship
Awarded to individuals with experience in content, performance marketing, brand management and related fields.
![icon](/_next/image?url=https%3A%2F%2Fassets.digiaccel.in%2Fwebsite%2Fimages%2Fpgp_Images%2Fsports-icon.webp&w=640&q=75)
Sports Achievement Scholarship
Awarded to individuals who have competed in and excelled at professional sports at state or national level.
![icon](/_next/image?url=https%3A%2F%2Fassets.digiaccel.in%2Fwebsite%2Fimages%2Fpgp_Images%2Fmeans-icon.webp&w=640&q=75)
Means based Scholarship
Awarded to individuals with household income below 8 lakhs per annum.
![icon](/_next/image?url=https%3A%2F%2Fassets.digiaccel.in%2Fwebsite%2Fimages%2Fpgp_Images%2Fstandout-icon.webp&w=640&q=75)
Standout Performance Scholarship
Awarded to best performers in the entrance test and personal interview round for Altera.
![icon](/_next/image?url=https%3A%2F%2Fassets.digiaccel.in%2Fwebsite%2Fimages%2Fpgp_Images%2Fentrepreneurial-icon.webp&w=640&q=75)
Entrepreneurial Spirit Scholarship
Awarded to individuals who have displayed evidence of entrepreneurial spirit through their own venture or early-stage company.
![icon](/_next/image?url=https%3A%2F%2Fassets.digiaccel.in%2Fwebsite%2Fimages%2Fpgp_Images%2Fwomen-icon.webp&w=640&q=75)
Women Leadership Scholarship
Awarded to women who showcase the potential of holding leadership positions in the future.
![icon](/_next/image?url=https%3A%2F%2Fassets.digiaccel.in%2Fwebsite%2Fimages%2Fpgp_Images%2Fmarketing-icon.webp&w=640&q=75)
Marketing Professional Scholarship
Awarded to individuals with experience in content, performance marketing, brand management and related fields.
![icon](/_next/image?url=https%3A%2F%2Fassets.digiaccel.in%2Fwebsite%2Fimages%2Fpgp_Images%2Fsports-icon.webp&w=640&q=75)
Sports Achievement Scholarship
Awarded to individuals who have competed in and excelled at professional sports at state or national level.
![icon](/_next/image?url=https%3A%2F%2Fassets.digiaccel.in%2Fwebsite%2Fimages%2Fpgp_Images%2Fmeans-icon.webp&w=640&q=75)
Means based Scholarship
Awarded to individuals with household income below 8 lakhs per annum.
Financing Options
![financial partner](https://assets.digiaccel.in/website/images/pgp_Images/webp-partners-web.webp)
Don’t Settle for an Average MBA program
Request a callback from one of our experienced counsellors to explore your B-School options and if the PGP in Applied Marketing is the correct fit for you