PGP

in Applied Marketing

Specialist Upgrade to a Marketing MBA

15 Months Full Time Program at Cybercity, Gurugram

India’s Only Industry Backed
PGP of its Kind

partners companies
PROGRAM DURATION
15 Months
ON-CAMPUS
Cybercity, Gurugram
OPT-IN RESIDENTIAL
Full time
PROGRAM COMMENCES
Jun ’25

India’s Leading Organisations Use
Altera Institute's Education

Altera Institute has upskilled 3,000+ students at India’s Top Companies.
At the PGP, you get to learn skills, frameworks and methodologies that corporates today look for.

  Godrej
  Amazon
Flipkart
  Nivea
  Nykaa
 BainCompany
  Udaan
  JioMart
  Godrej
  Amazon
Flipkart
  Nivea
  Nykaa
 BainCompany
  Udaan
  JioMart
  Godrej
  Amazon
Flipkart
  Nivea
  Nykaa
 BainCompany
  Udaan
  JioMart
  HUL
  Mindshare
  Bombay Shaving
  Groupm
  GSK
  Zydus
  Wavemaker
  TataConsumer
  HUL
  Mindshare
  Bombay Shaving
  Groupm
  GSK
  Zydus
  Wavemaker
  TataConsumer
  HUL
  Mindshare
  Bombay Shaving
  Groupm
  GSK
  Zydus
  Wavemaker
  TataConsumer
amazon long
amazon long

is a knowledge partner to India’s
Leading FMCG & eCommerce Companies

Altera Institute's Class of '24 Now Works At

The Batch of '24 is placed at India's top companies in high-growth roles like founder's office, brand management and product management.

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24 Lakhs

Highest CTC

18 Lakhs

Average CTC of Top 25%ile Students

14 Lakhs

Median CTC

Stay Updated with Altera’s Admission Related Events

Admissions for Altera Institute’s PGP in Applied Marketing are now open. Stay Updated by filling the form below.

Outcomes from the
PGP Batch of '24

Hear from our Alumni about the kind
of roles they cracked after the program

Watch Full
Video

Stay Updated with Altera’s Admission Related Events

Admissions for Altera Institute’s PGP in Applied Marketing are now open. Stay Updated by filling the form below.

Download the
Batch of ‘24
Placement Report

A Year at Altera,
A Lifetime of Difference

PGP Explainer

Plan your Career Path

Altera’s PGP is designed to meet each student unique learning & professional development needs. Therefore, our dedicated career & professional development team provides personalized resources to each student to help make a lasting impact on their careers.

Hear from the Batch of '24

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Lakshita Poddar

“The peer set here is very diverse and competitive. We are always discussing real life examples & case studies. If you are someone who looks at the world from the lens of marketeer then Altera Institute is the best place to start your career with.”

Placed as

Key Accounts

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Nikhil Aggarval

“This has been the most eye-opening experience of my life. The mentors are unlike my previous teachers. They break down concepts to an elementary level and probe you to discover more. It helps you not only learn the concepts but also apply them.”

Placed as

Founder's Office

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Harshit Kaur

“I wanted to pivot my career from finance to marketing which is when I came across Digiaccel's PGP in Applied Marketing. I decided to apply for the program because I felt that the program had a perfect blend of academia and industry.”

Placed as

Deputy Manager

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Japjeet Sawhney

“People who teach us are industry experts who have been there done that. They give us perspectives from the experience of having built and scaled businesses. Every term we work on a capstone project which allows us to solve a real world problem.”

Placed as

Category Manager

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Learn from Industry Mentors Only

At Altera 100% of the curriculum is designed and delivered by leading industry professionals. Learn from the lived experiences from the ones who have been there done that.

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A Curriculum Designed for Today's Digital First World

Altera Institute's curriculum provides a digital upgrade to the traditional MBA. Built on four pillars—Core courses, Sprints, Term Projects, and Industry Immersion, it equips you for today’s high-growth in-demand digital-first jobs.

01 Core Courses
02 Sprints
03 Industry Immersion

A year at Altera includes 4 terms. Core courses run through the term. Each core course is delivered by an industry mentor who is an expert in that domain

Term 1

Marketing Management

Understanding legacy marketing frameworks
Mix creation for digital first businesses
Positioning for digital first brands

Advertising Management

Decoding consumer buying process
Writing consumer insights and briefs
Defining messaging and tone of voice

Media Basics

Introduction to media planning & buying
Optimising mix for campaign success
Analyse media platforms & grasp key trends

Go to Market

Identifying target markets
Building physical reach for consumer brands
Distribution channel management

Business Finance

Interpret financial statements
Utilize forecasting for strategic insights
Develop financial plans for organisations

Business Communication

Effective written communication
Dynamic presentation techniques
Interpersonal communication

Brand Building

Brand strategy development
Crafting a brand identity
Effective brand engagement techniques

Digital Advertising

Launching & optimising campaigns
Budget allocation across channels
Tracking & optimising ROAS & ROI

Media Planning

Optimizing reach & frequency basis target audience
Defining metrics to assess performance
Adjusting plans basis real-time insights

eCommerce & D2C

Building an eCommerce / D2C business
Digital business operations and planning
Optimising UX for conversions

Product Management

Product lifecycle understanding
Market research essentials
Importance of cross-functional collaboration

Digital Business Models

Evaluation of online revenue streams
Benefits of networks effects & scalability
Implement adaptive strategies for success

Business Innovation

Apply design thinking to problem solving
Leverage emerging technologies strategically
Iterate and adapt to evolving market needs

Content Marketing

Craft a comprehensive content strategy
Create brand stories that resonate
Data driven content optimisation

Media Planning 2

Advanced audience targeting
Tailoring communication to specific geographies
Experimenting with innovative media channels

Growth Marketing

Build growth stacks
Defining growth tasks and experiments
Maximising customer life-time value

Product Design

Prioritisation of user needs in the design process
Developing prototypes for testing
Ensure alignment of form and purpose

Category Management

Digital merchandising strategies
Dynamic pricing & promotions
Analysing user data for product recommendations

Brand Strategy

Developing USPs and brand differentiation
Consistency in communication
Aligning internal and external cultures

Retention Marketing

Define metrics for measuring customer retention and loyalty
Define activation moments and remove points of friction
Create feedback loops for optimisation

Digital Business Operation

Predictive analysis implementation
Supply chain digitization
Integration of 3rd party technologies for operational excellence

B2B Marketing

B2B marketing channels & stakeholder identification
Lead generation & nurturing
Account-based marketing strategies

Product Marketing

Differentiation vs Distinctiveness
Establishing product market fit
Sales & customer success enablement

Leadership in Business

Align leadership practices with long-term organizational goals.
Balancing data driven decision making with intuition
Building high performance teams

Sprints are 4-8 hour long immersions with an industry mentor focusing on key personal and business skills they are experts in.

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Category Management
in Retail

Mentor From

amazon
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Negotiations
in Business

Mentor From

meesho
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Solving
Consulting Cases

Mentor From

bain and company
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Category Creation
for Brands

Mentor From

hul
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Building a Content
Brand Strategy

Mentor From

whole the truth
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Venture Capital
Investment Choices

Mentor From

whiteboard
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Business
Finance

Mentor From

hul
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Project
Management

Mentor From

hul
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Brand P&L
Management

Mentor From

hul

As a part of the curriculum, you work with businesses to solve problems they are currently facing. Build a body of work you can showcase to future recruiters while networking with leaders and CXOs.

project

Our students collaborated with Bombay Shaving Company on social media-led growth, creating strategies to enhance brand visibility and engagement.

Project With
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Our students worked with Dpanda to enhance their eCommerce product, focusing on improving user experience and increasing conversion rates.

Project With
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project

Our students partnered with The Whole Truth Foods to strategize retail footprint expansion, identifying key markets and optimizing distribution channels.

Project With
company logo
project

Our students engaged with Nat Habit for competitive benchmarking and analysis, assessing market positioning and identifying areas for growth.

Project With
company logo
project

Our students collaborated with Bombay Shaving Company on social media-led growth, creating strategies to enhance brand visibility and engagement.

Project With
company logo
project

Our students worked with Dpanda to enhance their eCommerce product, focusing on improving user experience and increasing conversion rates.

Project With
company logo
project

Our students partnered with The Whole Truth Foods to strategize retail footprint expansion, identifying key markets and optimizing distribution channels.

Project With
company logo
project

Our students engaged with Nat Habit for competitive benchmarking and analysis, assessing market positioning and identifying areas for growth.

Project With
company logo

Download the PGP Program Prospectus

Download the PGP prospectus for a comprehensive overview of the program, including our unique pedagogy and industry-first teaching approach.

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Class Profile-
PGP Batch of ’25

Pre-PGP Work Experience

Pre-PGP Work Experience
Pre-PGP Education Backgrounds
Pre-PGP Work Domains

Is the PGP in Applied Marketing the Right Program for Me?

Request a callback from our team and a dedicated counsellor from our team will reach out to assess if the program is the correct fit for you.

Frequently Asked
Questions