Marketing
India’s Only Industry Backed B-School of its kind
Full time MBA equivalent program for digital first careers
In Association With
15 Months
Cybercity, Gurugram
15 LPA
2.4X Growth
India’s Leading Organisations Use
Altera Institute's Education
Over 30 organizations use Altera Institute’s programs in eCommerce, Brand Management, Growth Marketing and Product
Management. These programs have helped upskill over 3,000 employees at these companies.
KNOWLEDGE
PARTNER TO
Building the
Future Generation of Business Leaders
Internet powered smartphones and AI have changed businesses. Unfortunately the traditional MBA has not evolved to prepare students for these new age careers.
Hear straight from the students about their experiences at Altera Institute and how Altera is helping shape their careers
A Year at Altera Institute
can Transform your Career
The PGP at Altera Institute condenses specialist industry designed education in a 15 month program. You will learn how to operate in a digital first world through application and not theory. You will also get to work on live projects on real business problems with CXOs and leaders in new age companies.
Download In-Depth
Placement Stats
of the
PGP Class of '24
Altera Institute’s Curriculum is 100% Designed
& Delivered by Leading Industry Experts
Explore our industry-backed curriculum, designed with leading experts. This digital-first approach combines
practical insights and real-world applications to equip you for success in today’s business landscape.
Laying the Foundations
Building the Core
Scaling the Learning
Closing the Loop
Building Your Marketing Foundations
This term focusses on laying the foundation with students. The term has 8 credit courses with 6-8 sprints.
Marketing
Management
Breakdown of the marketing mix (6Ps) and crafting a brand's value proposition.
Go-To
Market
Understanding offline distribution channels and building competitive distribution strategies.
Media
Basics
Exploring media's role in brand growth and planning for traditional media vehicles.
Digital Business
Models
Building consumer-backed digital products and structuring revenue for digital businesses.
Business
Communication
Build a structured approach to problem-solving and effective communication skills
Commercial
Acumen
Decoding financial statements to support business decision-making.
Managerial
Economics
Applying microeconomic concepts and theories for consumer business decisions.
Applied
Analytics
Breaking down and understanding data and analyzing business metrics using Excel and SQL.
Building the Core
This term focusses on building core learning with students. The term has 8 credit courses with 6-8 sprints.
Brand
Building
Driving brand growth through strategic actions and leveraging pricing and portfolio.
Digital
Commerce
Decoding eCommerce platforms and driving growth levers for online business.
Product
Management 1
Solving business problems with tech products, focusing on user research and building prototypes.
Digital Media
Planning
Decoding digital media metrics and planning for business outcomes on platforms like Google and Meta.
Advertising
Management
Identifying consumer insights and writing ad concepts for communication design.
Digital
Sales
Mastering the sales process and building effective pitches and sales processes.
Operations
Management
Balancing service-cost trade-offs and designing inventory models to boost sales.
Generative Al
in Business
Enhancing operational efficiency with AI-driven processes and scaling content generation.
Scaling the Learning
Explore our industry-backed curriculum, designed with leading experts. This digital-first approach combines practical insights and real-world applications to equip you for success in today's business landscape.
Brand
Management
Making strategic brand decisions to build lasting brands, combining innovation with marketing mix.
Growth
Marketing
Demystifying growth marketing funnels, tracking metrics, and planning for acquisition and retention.
Category
Management
Decoding retailer P&L and growth levers, managing a product portfolio mix in retail effectively.
eCommerce Media
Planning
Decoding shopper journeys and ad metrics, planning for outcomes on platforms like eComm and qComm.
Business
Innovation
Gaining insights into top companies' innovation processes, with live ideation for new product concepts.
Content
Marketing
Understanding content formats across social media platforms and building an effective content system.
Closing the Loop
This term works on preparing students for their career journey ahead. The focus shifts from functional learning to behavioural learning and mentorship. The term has 6 credit courses with 6-8 sprints. Placements wrap up in this term.
Leadership in
Business
Develop leadership skills for team growth and navigate challenges in a dynamic ecosystem.
Business
Development
Understand sales vs. account management and drive success with an effective sales team.
Business
Strategy
Use strategic frameworks to build competitive advantages and organizational synergies.
Retention
Marketing
Improve customer retention for web and app businesses using platforms like Webengage and Mailmodo.
B2B
Marketing
Strengthen business development by leveraging marketing communications and content for B2B sales.
Entrepreneurship
Explore venture capital, startup valuation, and progress through MVP to Product-Market Fit.
Download the
PGP Program Prospectus
Download the PGP prospectus for a comprehensive overview of the program, including our unique pedagogy and industry-first teaching approach.
Meet your Mentors
Every session at the institute is taught or facilitated by professionals with deep industry experience. Some of the
faculty at Altera Institute were CXOs and CEOs at leading FMCG, D2C and Consumer Tech companies.
Dive Deeper into the
PGP Curriculum
The PGP combines industry-focused education with hands-on learning. Core courses are enhanced by sprints, live projects and industry immersions that provide practical experience by solving real business challenges.
Altera Institute PGP
vs Traditional MBA
The PGP in Applied Marketing is a new-age industry backed version of an MBA in marketing
PGP
in Applied
Marketing
Placement Summary
Altera Institute is built on the thesis of digital first careers needing different education. It is no surprise that the students from the Class of '24 also landed roles in digital forward industries and functions.
Average CTC
Top 30%ile
Average CTC
Median CTC
Salary Jump vs
Pre-PGP Salary
Highest CTC
Average
Fresher
CTC
Explore the kind of roles & companies students from the PGP now work in
The PGP
Class of '25
Altera Institute's Class of '25 is a diverse cross-country mix of prior working experience (~65%) and high quality
freshers, united with the ambition of becoming future leaders in leading organisations.
Ready to Take
the Next Step?
Don't miss out! The PGP in Applied Marketing 1 is fast approaching. Apply now to secure your spot.
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Learn More
About the PGP
Explore Curriculum
Learn more about our industry backed curriculum tailor made for the digital-first careers of the future.
Program Admissions
Learn more about the program fees, scholarships, admission process and eligibility criteria for the PGP in Applied Marketing
Explore Placements
Learn about the career outcomes students from the PGP Batch of ’24 achieved and what you can expect from Altera Institute.
Is the PGP in Applied Marketing the Right Program for Me?
Request a callback from our team and a dedicated counsellor from our team will reach out to assess if the program is the correct fit for you.