Altera Institute PGP in Applied Marketing

PGP

in Applied
Marketing

India’s Only Industry Backed B-School of its kind

Full time MBA equivalent program for digital first careers

In Association With

15 Months

Full Time

Cybercity, Gurugram

On-Campus

15 LPA

Average CTC

2.4X Growth

vs Pre-PGP Package

India’s Leading Organisations Use
Altera Institute's Education

Over 30 organizations use Altera Institute’s programs in eCommerce, Brand Management, Growth Marketing and Product
Management. These programs have helped upskill over 3,000 employees at these companies.

Proud Knowledge
Partner To

Building the
Future Generation of Business Leaders

Internet powered smartphones and AI have changed businesses. Unfortunately the traditional MBA has not evolved to prepare students for these new age careers.

Hear straight from the students about their experiences at Altera Institute and how Altera is helping shape their careers

A Year at Altera Institute
can Transform your Career

The PGP at Altera Institute condenses specialist industry designed education in a 15 month program. You will learn how to operate in a digital first world through application and not theory. You will also get to work on live projects on real business problems with CXOs and leaders in new age companies.

Download In-Depth
Placement Stats
of the
PGP Class of '24

Altera Institute’s Curriculum is 100% Designed
& Delivered by Leading Industry Experts

Explore our industry-backed curriculum, designed with leading experts. This digital-first approach combines
practical insights and real-world applications to equip you for success in today’s business landscape.

Term 1

Term 2

Term 3

Term 4

Term 1 (JUL-SEP)

Laying the Foundations

Term 2 (OCT-DEC)

Building the Core

Term 3 (JAN-MAR)

Scaling the Learning

Term 4 (APR-JUN)

Closing the Loop

Building Your Marketing Foundations

This term focusses on laying the foundation with students. The term has 8 credit courses with 6-8 sprints.

Marketing
Management

Breakdown of the marketing mix (6Ps) and crafting a brand's value proposition.

Go-To
Market

Understanding offline distribution channels and building competitive distribution strategies.

Media
Basics

Exploring media's role in brand growth and planning for traditional media vehicles.

Digital Business
Models

Building consumer-backed digital products and structuring revenue for digital businesses.

Business
Communication

Build a structured approach to problem-solving and effective communication skills

Commercial
Acumen

Decoding financial statements to support business decision-making.

Managerial
Economics

Applying microeconomic concepts and theories for consumer business decisions.

Applied
Analytics

Breaking down and understanding data and analyzing business metrics using Excel and SQL.

Building the Core

This term focusses on building core learning with students. The term has 8 credit courses with 6-8 sprints.

Brand
Building

Driving brand growth through strategic actions and leveraging pricing and portfolio.

Digital
Commerce

Decoding eCommerce platforms and driving growth levers for online business.

Product
Management 1

Solving business problems with tech products, focusing on user research and building prototypes.

Digital Media
Planning

Decoding digital media metrics and planning for business outcomes on platforms like Google and Meta.

Advertising
Management

Identifying consumer insights and writing ad concepts for communication design.

Digital
Sales

Mastering the sales process and building effective pitches and sales processes.

Operations
Management

Balancing service-cost trade-offs and designing inventory models to boost sales.

Generative Al
in Business

Enhancing operational efficiency with AI-driven processes and scaling content generation.

Scaling the Learning

Explore our industry-backed curriculum, designed with leading experts. This digital-first approach combines practical insights and real-world applications to equip you for success in today's business landscape.

Brand
Management

Making strategic brand decisions to build lasting brands, combining innovation with marketing mix.

Growth
Marketing

Demystifying growth marketing funnels, tracking metrics, and planning for acquisition and retention.

Category
Management

Decoding retailer P&L and growth levers, managing a product portfolio mix in retail effectively.

eCommerce Media
Planning

Decoding shopper journeys and ad metrics, planning for outcomes on platforms like eComm and qComm.

Business
Innovation

Gaining insights into top companies' innovation processes, with live ideation for new product concepts.

Content
Marketing

Understanding content formats across social media platforms and building an effective content system.

Closing the Loop

This term works on preparing students for their career journey ahead. The focus shifts from functional learning to behavioural learning and mentorship. The term has 6 credit courses with 6-8 sprints. Placements wrap up in this term.

Leadership in
Business

Develop leadership skills for team growth and navigate challenges in a dynamic ecosystem.

Business
Development

Understand sales vs. account management and drive success with an effective sales team.

Business
Strategy

Use strategic frameworks to build competitive advantages and organizational synergies.

Retention
Marketing

Improve customer retention for web and app businesses using platforms like Webengage and Mailmodo.

B2B
Marketing

Strengthen business development by leveraging marketing communications and content for B2B sales.

Entrepreneurship

Explore venture capital, startup valuation, and progress through MVP to Product-Market Fit.

Download the
PGP Program Prospectus

Download the PGP prospectus for a comprehensive overview of the program, including our unique pedagogy and industry-first teaching approach.

Meet your Mentors

Every session at the institute is taught or facilitated by professionals with deep industry experience. Some of the
faculty at Altera Institute were CXOs and CEOs at leading FMCG, D2C and Consumer Tech companies.

Aalekh Tripathi

ex Marketing Manager

Ankur Devpura

ex Head of eCommerce

Swapnil S Kumar

Head of Marketing

Shivani Khandelwal

Consumer Cluster Head

Kanika Singhania

Marketing Head- Maggi

Avik Bhandari

VP Sales

Karan Bhagi

ex Marketing Director

Shagun Gupta

ex Associate

Nilesh Kotalwar

SVP, Online Revenue

Umesh Pahilani

Finance Manager

Smriti Maurya

Strategy Principal

Rishabh Baid

ex Sr. Associate Consultant

Neha Bisht

Director- CEO's Office

Aditya Gokhale

Marketing Manager

Sanjog Dash

Director, eCommerce

Tarunjyot Singh

Founder

Pratik Ahuja

General Manager, Growth

Mohona Dey

Revenue Growth

Akash Agarwal

Head of Intl. Business

Himanshu Joshi

Director (Equivalent)

Akash Verma

Data Analytics Leader

Vishal Rastogi

Founder

Rajat Khullar

Chief Business Officer

Shivangi Sachdeva

Marketing Manager

Aditya Banerjee

AVP Brand Strategy

Sourabh Madan

Project Manager

Apoorv Srivastava

AVP Brand Marketing

Sarjana Singh

AVP - HR Transformation

Manisha Yadav

Program Lead

Shashank Mittal

Ads Monetization

Nikita Chadha

Strategy Consultant