Altera Institute Logo

Accelerating Careers in

eCommerce, Brand & Product Management

aman
arun
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sakshi
sakshi
PROGRAM DURATION15 Months(incl. 3 months internship)
ON-CAMPUSCybercity, Gurugram
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Careers have changed
but the MBA has not

The MBA was designed for the offline world. It has not kept pace with the digital first business world.

As a result, MBA students are not equipped with the skills needed to succeed in the most in-demand careers of today.

Altera Institute
Founded by
Industry Leaders

Altera Institute was setup by leaders from India’s leading companies as a B-School for the industry and by the industry.

Interim Placement Stats for the Class of '25

Over 70% students from the Class of '25 have already landed high quality roles with some of India's leading companies.

All statistics and details are calculated basis the status at the end of Month 9 of the 15 Month program.

The same have been audited by B2K Analytics basis Indian Placement Reporting Standards (IPRS).

26.08 L

Highest CTC

17.88 L

Median Salary

22.29 L

Top 25%ile
Avg Salary

20.74 L

Top 50%ile
Avg Salary

19.27 L

Interim
Avg Salary

16.6-17.1 L

Projected
Avg Salary*

*Conservative estimate of the final placement outcomes

Your dream career
could begin here

Download the audited interim placement report to get detailed insights into roles, salary distribution and student journeys.

Our Recruiters

India’s leading companies come to hire at Altera Institute for roles
like Strategy, Growth, Brand and Product Management​
  Godrej
Flipkart
Himalaya
Wella
Purple
AUSmall
Mamaearth
  Godrej
Flipkart
Himalaya
Wella
Purple
AUSmall
Mamaearth
  Godrej
Flipkart
Himalaya
Wella
Purple
AUSmall
Mamaearth
  Oneds
  Sleepwell
  Solved Skin
  Nat Habit
  Seba Med
  Plum
  Blinkit
  Oneds
  Sleepwell
  Solved Skin
  Nat Habit
  Seba Med
  Plum
  Blinkit
  Oneds
  Sleepwell
  Solved Skin
  Nat Habit
  Seba Med
  Plum
  Blinkit
 Honasa
  Super Tails
  USV Pharma
  Ozone Pharma
  Jubilant
  Group M
  HUL
 Honasa
  Super Tails
  USV Pharma
  Ozone Pharma
  Jubilant
  Group M
  HUL
 Honasa
  Super Tails
  USV Pharma
  Ozone Pharma
  Jubilant
  Group M
  HUL

A Year at
Altera Institute,
Can Transform
your Career

The PGP at Altera Institute condenses specialist industry designed education into a 15 month program where you learn through application and not theory.
The unique blend of education prepares students to become business leaders for the digital first world.
Brand Management
Product Management
eCommerce
Growth Marketing
Strategy

Brand Management

Brand Management
Brand Management

Product Management

eCommerce

Growth Marketing

Strategy

call-predictor-island

Are you the right fit
for Altera Institute?

You can understand your eligibility and fitment for Altera Institute by taking the “Call Predictor”.

Give your Career
the Altera Advantage

The PGP at Altera Institute is an upgraded version of the traditional MBA. It has redesigned important elements
of curriculum, teaching and pedagogy to enhance the student experience.
altera institute classroom

Learn in a corporate environment

Altera's campus is strategically located at Delhi-NCR's largest corporate hub in Cybercity, Gurugram. With 200+ top companies in the vicinity students get ample opportunities to work on industry problems

India’s Leading Organisations Use
Altera Institute's Education

Over 30 organizations use Altera Institute’s programs in eCommerce, Brand Management, Growth Marketing and Product
Management. These programs have helped upskill over 3,000 employees at these companies.
  Godrej
  Amazon
Flipkart
  Nivea
  Nykaa
 BainCompany
  Udaan
  JioMart
  Godrej
  Amazon
Flipkart
  Nivea
  Nykaa
 BainCompany
  Udaan
  JioMart
  Godrej
  Amazon
Flipkart
  Nivea
  Nykaa
 BainCompany
  Udaan
  JioMart
  HUL
  Mindshare
  Bombay Shaving
  Groupm
  GSK
  Zydus
  Wavemaker
  TataConsumer
  HUL
  Mindshare
  Bombay Shaving
  Groupm
  GSK
  Zydus
  Wavemaker
  TataConsumer
  HUL
  Mindshare
  Bombay Shaving
  Groupm
  GSK
  Zydus
  Wavemaker
  TataConsumer
amazon long
amazon long

Proud Knowledge
Partner To

Terms

Altera Institute’s Curriculum is 100% Designed
& Delivered by Leading Industry Experts

Explore our industry-backed curriculum, designed with leading experts. This digital-first approach combines
practical insights and real-world applications to equip you for success in today’s business landscape.
Term 1
Term 2
Term 3
Term 4
Term 1 (JUL-SEP)

Laying the Foundations

Term 2 (OCT-DEC)

Building the Core

Term 3 (JAN-MAR)

Scaling the Learning

Term 4 (APR-JUN)

Closing the Loop

Building Your Marketing Foundations

This term focuses on laying the foundation with students. The term has 8 credit courses with 6-8 sprints.

01

Marketing
Management

Breakdown of the marketing mix (6Ps) and crafting a brand's value proposition.

02

Go-To
Market

Understanding offline distribution channels and building competitive distribution strategies.

03

Media
Basics

Exploring media's role in brand growth and planning for traditional media vehicles.

04

Digital Business
Models

Building consumer-backed digital products and structuring revenue for digital businesses.

05

Business
Communication

Build a structured approach to problem-solving and effective communication skills

06

Commercial
Acumen

Decoding financial statements to support business decision-making.

07

Managerial
Economics

Applying microeconomic concepts and theories for consumer business decisions.

08

Applied
Analytics

Breaking down and understanding data and analyzing business metrics using Excel and SQL.

Capstone Project

Building a D2C Brand

Students identify a need gap and build a D2C business from scratch. Starting with the marketing mix—product, pricing, and proposition—they develop a go-to-market strategy, communication plan, and assets to reach consumers. This end-to-end experience lets students apply all Term 1 learnings.

Capstone Project

Building the Core

This term focuses on building core learning with students. The term has 8 credit courses with 6-8 sprints.

01

Brand
Building

Driving brand growth through strategic actions and leveraging pricing and portfolio.

02

Digital
Commerce

Decoding eCommerce platforms and driving growth levers for online business.

03

Product
Management 1

Solving business problems with tech products, focusing on user research and building prototypes.

04

Digital Media
Planning

Decoding digital media metrics and planning for business outcomes on platforms like Google and Meta.

05

Advertising
Management

Identifying consumer insights and writing ad concepts for communication design.

06

Digital
Sales

Mastering the sales process and building effective pitches and sales processes.

07

Operations
Management

Balancing service-cost trade-offs and designing inventory models to boost sales.

08

Generative Al
in Business

Enhancing operational efficiency with AI-driven processes and scaling content generation.

Capstone Project

Building a Product MVP

In this capstone, students create an MVP to address a market need, starting with research and feedback, building a prototype, and developing a go-to-market strategy. This project applies Term 1 and Term 2 learnings to a real-world challenge.

Capstone Project

Scaling the Learning

This term works on deepening student learning with practitioner mentorship. The term has 6 credit courses with 8-10 sprints. Placements also start in Term 3.

01

Brand
Management

Making strategic brand decisions to build lasting brands, combining innovation with marketing mix.

02

Growth
Marketing

Demystifying growth marketing funnels, tracking metrics, and planning for acquisition and retention.

03

Category
Management

Decoding retailer P&L and growth levers, managing a product portfolio mix in retail effectively.

04

eCommerce Media
Planning

Decoding shopper journeys and ad metrics, planning for outcomes on platforms like eComm and qComm.

05

Business
Innovation

Gaining insights into top companies' innovation processes, with live ideation for new product concepts.

06

Content
Marketing

Understanding content formats across social media platforms and building an effective content system.

Capstone Project

Live Project

Students work with a founder or leader on a real-world problem in brand building, go-to-market, or product. This experience bridges campus learning with real-world application and prepares them for post-placement roles. The project spans Term 2 to Term 3.

Capstone Project

Closing the Loop

This term works on preparing students for their career journey ahead. The focus shifts from functional learning to behavioural learning and mentorship. The term has 6 credit courses with 6-8 sprints. Placements wrap up in this term.​

01

Leadership in
Business

Develop leadership skills for team growth and navigate challenges in a dynamic ecosystem.

02

Business
Development

Understand sales vs. account management and drive success with an effective sales team.

03

Business
Strategy

Use strategic frameworks to build competitive advantages and organizational synergies.

04

Retention
Marketing

Improve customer retention for web and app businesses using platforms like Webengage and Mailmodo.

05

B2B
Marketing

Strengthen business development by leveraging marketing communications and content for B2B sales.

06

Entrepreneurship
 

Explore venture capital, startup valuation, and progress through MVP to Product-Market Fit.

Capstone Project

New to World Research

Innovation begins with deep thinking. Students dive into an area of interest, writing a research report with practical business applications. Problem statements arise during the program, allowing students to explore topics that spark their curiosity or align with their specialization.

Capstone Project

Learn from
Leaders & CXOs

At Altera Institute, 100% of the curriculum is designed and delivered by industry experts. This ensures that you are
equipped with knowledge and skills that truly align with the today's industry demands
Aalekh Tripathi

Aalekh Tripathi

ex Marketing Manager

Aalekh Tripathi company
Ankur Devpura

Ankur Devpura

ex Head of eCommerce

Ankur Devpura company
Swapnil S Kumar

Swapnil S Kumar

Head of Marketing

Swapnil S Kumar company
Shivani Khandelwal

Shivani Khandelwal

Consumer Cluster Head

Shivani Khandelwal company
Kanika Singhania

Kanika Singhania

Marketing Head- Maggi

Kanika Singhania company
Avik Bhandari

Avik Bhandari

VP Sales

Avik Bhandari company
Karan Bhagi

Karan Bhagi

ex Marketing Director

Karan Bhagi company
Shagun Gupta

Shagun Gupta

ex Associate

Shagun Gupta company
Nilesh Kotalwar

Nilesh Kotalwar

SVP, Online Revenue

Nilesh Kotalwar company
Umesh Pahilani

Umesh Pahilani

Finance Manager

Umesh Pahilani company
Smriti Maurya

Smriti Maurya

Strategy Principal

Smriti Maurya company
Rishabh Baid

Rishabh Baid

ex Sr. Associate Consultant

Rishabh Baid company
Neha Bisht

Neha Bisht

Director- CEO's Office

Neha Bisht company
Aditya Gokhale

Aditya Gokhale

Marketing Manager

Aditya Gokhale company
Sanjog Dash

Sanjog Dash

Director, eCommerce

Sanjog Dash company
Tarunjyot Singh

Tarunjyot Singh

Founder

Tarunjyot Singh company
Pratik Ahuja

Pratik Ahuja

General Manager, Growth

Pratik Ahuja company
Mohona Dey

Mohona Dey

Revenue Growth

Mohona Dey company
Akash Agarwal

Akash Agarwal

Head of Intl. Business

Akash Agarwal company
Himanshu Joshi

Himanshu Joshi

Director (Equivalent)

Himanshu Joshi company
Akash Verma

Akash Verma

Data Analytics Leader

Akash Verma company
Vishal Rastogi

Vishal Rastogi

Founder

Vishal Rastogi company
Rajat Khullar

Rajat Khullar

Chief Business Officer

Rajat Khullar company
Shivangi Sachdeva

Shivangi Sachdeva

Marketing Manager

Shivangi Sachdeva company
Aditya Banerjee

Aditya Banerjee

AVP Brand Strategy

Aditya Banerjee company
Sourabh Madan

Sourabh Madan

Project Manager

Sourabh Madan company
Apoorv Srivastava

Apoorv Srivastava

AVP Brand Marketing

Apoorv Srivastava company
Sarjana Singh

Sarjana Singh

AVP - HR Transformation

Sarjana Singh company
Manisha Yadav

Manisha Yadav

Program Lead

Manisha Yadav company
Shashank Mittal

Shashank Mittal

Ads Monetization

Shashank Mittal company
Nikita Chadha

Nikita Chadha

Strategy Consultant

Nikita Chadha company
Siddharth Batra

Siddharth Batra

Co-Founder

Siddharth Batra company
Aalekh Tripathi

Aalekh Tripathi

ex Marketing Manager

Aalekh Tripathi company
Ankur Devpura

Ankur Devpura

ex Head of eCommerce

Ankur Devpura company
Swapnil S Kumar

Swapnil S Kumar

Head of Marketing

Swapnil S Kumar company
Shivani Khandelwal

Shivani Khandelwal

Consumer Cluster Head

Shivani Khandelwal company
Kanika Singhania

Kanika Singhania

Marketing Head- Maggi

Kanika Singhania company
Avik Bhandari

Avik Bhandari

VP Sales

Avik Bhandari company
Karan Bhagi

Karan Bhagi

ex Marketing Director

Karan Bhagi company
Shagun Gupta

Shagun Gupta

ex Associate

Shagun Gupta company
Nilesh Kotalwar

Nilesh Kotalwar

SVP, Online Revenue

Nilesh Kotalwar company
Umesh Pahilani

Umesh Pahilani

Finance Manager

Umesh Pahilani company
Smriti Maurya

Smriti Maurya

Strategy Principal

Smriti Maurya company
Rishabh Baid

Rishabh Baid

ex Sr. Associate Consultant

Rishabh Baid company
Neha Bisht

Neha Bisht

Director- CEO's Office

Neha Bisht company
Aditya Gokhale

Aditya Gokhale

Marketing Manager

Aditya Gokhale company
Sanjog Dash

Sanjog Dash

Director, eCommerce

Sanjog Dash company
Tarunjyot Singh

Tarunjyot Singh

Founder

Tarunjyot Singh company
Pratik Ahuja

Pratik Ahuja

General Manager, Growth

Pratik Ahuja company
Mohona Dey

Mohona Dey

Revenue Growth

Mohona Dey company
Akash Agarwal

Akash Agarwal

Head of Intl. Business

Akash Agarwal company
Himanshu Joshi

Himanshu Joshi

Director (Equivalent)

Himanshu Joshi company
Akash Verma

Akash Verma

Data Analytics Leader

Akash Verma company
Vishal Rastogi

Vishal Rastogi

Founder

Vishal Rastogi company
Rajat Khullar

Rajat Khullar

Chief Business Officer

Rajat Khullar company
Shivangi Sachdeva

Shivangi Sachdeva

Marketing Manager

Shivangi Sachdeva company
Aditya Banerjee

Aditya Banerjee

AVP Brand Strategy

Aditya Banerjee company
Sourabh Madan

Sourabh Madan

Project Manager

Sourabh Madan company
Apoorv Srivastava

Apoorv Srivastava

AVP Brand Marketing

Apoorv Srivastava company
Sarjana Singh

Sarjana Singh

AVP - HR Transformation

Sarjana Singh company
Manisha Yadav

Manisha Yadav

Program Lead

Manisha Yadav company
Shashank Mittal

Shashank Mittal

Ads Monetization

Shashank Mittal company
Nikita Chadha

Nikita Chadha

Strategy Consultant

Nikita Chadha company
Siddharth Batra

Siddharth Batra

Co-Founder

Siddharth Batra company

Dates, Deadlines & Fees

We believe in a holistic evaluation process that considers your diverse experiences and potential for growth. To qualify for the program, you must have a minimum of 50% or equivalent scores in your undergraduate studies.
Dates & Deadlines

Altera Institute has a limited intake and applying early increases your chances of securing an admit. There are certain scholarships reserved for applicants in earlier rounds as well.

Round

Jan 30th, 2025

Deadline

Round

Mar 5th, 2025

Deadline

Round

Apr 13th, 2025

Deadline

Last
Round

May 25th, 2025

Limited Seats

Fee Structure

Admission Fee

₹75,000/-

Tuition Fee

₹12,69,000/-

Total Amount Payable

₹13,44,000/-

*Mentioned fee is inclusive of taxes

*Student housing is optional and is made available starting at Rs. 3,00,000/- a year (twin sharing incl food).

process

Is the PGP in Applied Marketing the Right Program for Me?

Request a callback from our team and a dedicated counsellor from our team will reach out to assess if the program is the correct fit for you.

Frequently Asked
Questions

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14th floor, Building 9A, DLF Cyber City, DLF
Phase 2, Sector 24, Gurugram, Haryana - 122022

PGP in Applied Marketing

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