
Accelerating Careers in
eCommerce, Brand & Product Management


Careers have changed
but the MBA has not
The MBA was designed for the offline world. It has not kept pace with the digital first business world.
As a result, MBA students are not equipped with the skills needed to succeed in the most in-demand careers of today.


Altera Institute
Founded by
Industry Leaders
Interim Placement Stats for the Class of '25
Over 70% students from the Class of '25 have already landed high quality roles with some of India's leading companies.
All statistics and details are calculated basis the status at the end of Month 9 of the 15 Month program.
The same have been audited by B2K Analytics basis Indian Placement Reporting Standards (IPRS).
26.08 L
17.88 L
22.29 L
Avg Salary
20.74 L
Avg Salary
19.27 L
Avg Salary
16.6-17.1 L
Avg Salary*
*Conservative estimate of the final placement outcomes

Your dream career
could begin here
Our Recruiters
like Strategy, Growth, Brand and Product Management
A Year at
Altera Institute,
Can Transform
your Career
The unique blend of education prepares students to become business leaders for the digital first world.

Are you the right fit
for Altera Institute?
Give your Career
the Altera Advantage
of curriculum, teaching and pedagogy to enhance the student experience.

Learn in a corporate environment
Altera's campus is strategically located at Delhi-NCR's largest corporate hub in Cybercity, Gurugram. With 200+ top companies in the vicinity students get ample opportunities to work on industry problems



India’s Leading Organisations Use
Altera Institute's Education
Management. These programs have helped upskill over 3,000 employees at these companies.

Proud Knowledge
Partner To
Terms
Altera Institute’s Curriculum is 100% Designed
& Delivered by Leading Industry Experts
practical insights and real-world applications to equip you for success in today’s business landscape.
Laying the Foundations
Building the Core
Scaling the Learning
Closing the Loop
Building Your Marketing Foundations
This term focuses on laying the foundation with students. The term has 8 credit courses with 6-8 sprints.
Marketing
Management
Breakdown of the marketing mix (6Ps) and crafting a brand's value proposition.
Go-To
Market
Understanding offline distribution channels and building competitive distribution strategies.
Media
Basics
Exploring media's role in brand growth and planning for traditional media vehicles.
Digital Business
Models
Building consumer-backed digital products and structuring revenue for digital businesses.
Business
Communication
Build a structured approach to problem-solving and effective communication skills
Commercial
Acumen
Decoding financial statements to support business decision-making.
Managerial
Economics
Applying microeconomic concepts and theories for consumer business decisions.
Applied
Analytics
Breaking down and understanding data and analyzing business metrics using Excel and SQL.
Capstone Project
Building a D2C Brand
Students identify a need gap and build a D2C business from scratch. Starting with the marketing mix—product, pricing, and proposition—they develop a go-to-market strategy, communication plan, and assets to reach consumers. This end-to-end experience lets students apply all Term 1 learnings.

Building the Core
This term focuses on building core learning with students. The term has 8 credit courses with 6-8 sprints.
Brand
Building
Driving brand growth through strategic actions and leveraging pricing and portfolio.
Digital
Commerce
Decoding eCommerce platforms and driving growth levers for online business.
Product
Management 1
Solving business problems with tech products, focusing on user research and building prototypes.
Digital Media
Planning
Decoding digital media metrics and planning for business outcomes on platforms like Google and Meta.
Advertising
Management
Identifying consumer insights and writing ad concepts for communication design.
Digital
Sales
Mastering the sales process and building effective pitches and sales processes.
Operations
Management
Balancing service-cost trade-offs and designing inventory models to boost sales.
Generative Al
in Business
Enhancing operational efficiency with AI-driven processes and scaling content generation.
Capstone Project
Building a Product MVP
In this capstone, students create an MVP to address a market need, starting with research and feedback, building a prototype, and developing a go-to-market strategy. This project applies Term 1 and Term 2 learnings to a real-world challenge.

Scaling the Learning
This term works on deepening student learning with practitioner mentorship. The term has 6 credit courses with 8-10 sprints. Placements also start in Term 3.
Brand
Management
Making strategic brand decisions to build lasting brands, combining innovation with marketing mix.
Growth
Marketing
Demystifying growth marketing funnels, tracking metrics, and planning for acquisition and retention.
Category
Management
Decoding retailer P&L and growth levers, managing a product portfolio mix in retail effectively.
eCommerce Media
Planning
Decoding shopper journeys and ad metrics, planning for outcomes on platforms like eComm and qComm.
Business
Innovation
Gaining insights into top companies' innovation processes, with live ideation for new product concepts.
Content
Marketing
Understanding content formats across social media platforms and building an effective content system.
Capstone Project
Live Project
Students work with a founder or leader on a real-world problem in brand building, go-to-market, or product. This experience bridges campus learning with real-world application and prepares them for post-placement roles. The project spans Term 2 to Term 3.

Closing the Loop
This term works on preparing students for their career journey ahead. The focus shifts from functional learning to behavioural learning and mentorship. The term has 6 credit courses with 6-8 sprints. Placements wrap up in this term.
Leadership in
Business
Develop leadership skills for team growth and navigate challenges in a dynamic ecosystem.
Business
Development
Understand sales vs. account management and drive success with an effective sales team.
Business
Strategy
Use strategic frameworks to build competitive advantages and organizational synergies.
Retention
Marketing
Improve customer retention for web and app businesses using platforms like Webengage and Mailmodo.
B2B
Marketing
Strengthen business development by leveraging marketing communications and content for B2B sales.
Entrepreneurship
Explore venture capital, startup valuation, and progress through MVP to Product-Market Fit.
Capstone Project
New to World Research
Innovation begins with deep thinking. Students dive into an area of interest, writing a research report with practical business applications. Problem statements arise during the program, allowing students to explore topics that spark their curiosity or align with their specialization.

Learn from
Leaders & CXOs
equipped with knowledge and skills that truly align with the today's industry demands
Dates, Deadlines & Fees
Altera Institute has a limited intake and applying early increases your chances of securing an admit. There are certain scholarships reserved for applicants in earlier rounds as well.
Round
Jan 30th, 2025
Deadline
Round
Mar 5th, 2025
Deadline
Round
Apr 13th, 2025
Deadline
Last
Round
May 25th, 2025
Limited Seats
Admission Fee
₹75,000/-
Tuition Fee
₹12,69,000/-
Total Amount Payable
₹13,44,000/-
*Mentioned fee is inclusive of taxes
*Student housing is optional and is made available starting at Rs. 3,00,000/- a year (twin sharing incl food).
