PGP

in Applied Marketing

Building Leaders
for the Digital-First Era

Unlike the traditional MBA, Altera Institute's curriculum is designed to build in-demand skills for the digital first careers like Brand, Product, Growth, and eCommerce.

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Placement Summary

Altera Institute is built on the thesis of digital first careers needing different education. It is no surprise that the students from the Class of '24 also landed roles in digital forward industries and functions.

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Average CTC

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Top 30%ile
Average CTC

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Median CTC

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Salary Jump vs
Pre-PGP Salary

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Highest CTC

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Average
Fresher
CTC

Quality Careers,
not just Jobs​

Students from the Class of ‘24 landed in-demand roles that are uncommon for MBAs from
traditional B-Schools.​

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Brand Management

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Growth Marketing

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Product Management

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Founder's Office

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Business Strategy

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Key Account Management

Learn more about the roles you can target

Speak to a counselor to discover how Altera's PGP can unlock new career opportunities for your unique profile.

A Year at Altera Institute
Can Transform your Career

The PGP at the Altera Institute condenses the traditional MBA into a 15 month industry designed program that focusses on application and not theory. The program is taught only by industry mentors, many of whom are CXOs and Founders of leading brands and businesses.

Altera Institute's
PGP Class of '24
is Placed at Leading Companies

Graduates from the PGP Batch of '24 have now been placed at some of India's leading companies in needle moving roles across Brand, Product, Growth & Strategy.

Godrej
Himalaya
Wella
Purple
Godrej
Himalaya
Wella
Purple
Godrej
Himalaya
Wella
Purple
AU Bank
Mamaearth
Blinkit
1 Digitalstack
Jubilant Foodw
AU Bank
Mamaearth
Blinkit
1 Digitalstack
Jubilant Foodw
AU Bank
Mamaearth
Blinkit
1 Digitalstack
Jubilant Foodw
Godrej
Himalaya
Wella
Purple
AU Bank
Mamaearth
Blinkit
1 Digitalstack
Jubilant Foodw

Download the In-Depth
Placement Stats of the
PGP Batch of '24

Placement Overview

Altera Institute is built on the thesis of digital first careers needing different education. It is no surprise that the students from the Class of ’24 also landed roles in digital forward industries and functions.​

Domain Split
Industry Split

Decoding
Digital Careers

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The careers of the future are very different from traditional careers. Traditional B-Schools are not designed to unlock these digital first careers for its students.

The median job from a traditional B-School (outside the top 15) in India is a Relationship Manager in a bank.

While it is not a bad job, there are many other more exciting, higher growth and future fit options that are now available.

Your choice of B-School determines if you land into the career of your choice.

digital careers graph

Prepare for your
Dream Career

Get industry-ready with Altera Institute’s immersive process, designed to equip you with the skills, insights, and confidence needed to thrive in today's competitive job market.

Personalized
Career Coaching

From day one, you're paired with a dedicated career coach to identify ideal roles and build a strong, tailored profile through weekly 1-on-1 sessions.

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50+ Hours of
1-1 Interview Prep

By your first interview, you'll have over 50 hours of preparation with industry experts who have a combined experience of taking 1,000+ interviews.

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Live Industry
Projects

As a part of the curriculum, you’ll work with companies on live projects, solidifying your skills, building a portfolio, and expanding your professional network.

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Learn more about the PGP

Explore Curriculum

Learn more about our industry backed curriculum tailor made for the digital-first careers of the future.

Explore Curriculum

Admissions at the PGP

Learn more about the program fees, scholarships, admission process and eligibility criteria for the PGP in Applied Marketing​

Admissions at the PGP

Frequently Asked
Questions