PGP

in Applied
Marketing

A Curriculum Designed by Industry Experts for Careers in

For Careers in

Brand Management

Curriculum Crafted with Leaders from

Curriculum Crafted with Leaders from

Altera Institute's Curriculum
Rests on 3 Pillars

Each pillar at the PGP is meticulously crafted to meet industry demands, blending academic rigor with real-world application.
This intensive 15-month program equips you to excel in new-age careers.

Core Courses

Over 12 months, you'll advance through four terms, each blending industry insights with academic rigor. Each term culminates in a capstone project, allowing you to apply and solidify your skills.

Sprints

4-8 hour immersive sessions where you pick the brains of industry leaders on key personal and business domains in which they are an expert.

Industry Immersions

As a part of the curriculum at Altera you solve real-world business challenges alongside industry professionals, allowing you to apply your knowledge while expanding your network.

Get Day 1
Career Ready

Careers are built through skills, not degrees. Each term at the PGP in Applied Marketing is designed to give you a platform to build and showcase real world skills.

Build your own D2C brand

Students identify a real consumer need, define positioning, pricing, and channels, and launch a D2C business from scratch.

Starting with user insights, students define their pricing and promotion strategies while working on choosing the right channels to deploy marketing monies.

Students develop hands-on skills across consumer research, pricing, GTM, and growth. This practical, end-to-end exposure makes the PGP a stronger alternative to traditional MBA programs, which typically focus only on theory.

Tools you will learn

Build a product prototype

Students create an MVP to address a market need, brands are working on actively and build a prototype.

Working on an actual problem, speaking with consumers and prototyping gives students first-hand insights into how leading marketing and product teams actually work

Students gain experience in product strategy, UX, and GTM all of which are skills that recruiters expect but MBA programs rarely train for.

Tools you will learn

Live project

As part of the curriculum, students work on live projects with top companies, giving them an opportunity to apply their learnings to real-world problems.

Students collaborate with industry teams to solve live challenges, gaining exposure to how decisions are made in real operating environments.

Live projects help students develop job-ready skills and tangible outputs that can be showcased to recruiters, beyond just academic grades.

Live projects with companies like

Career track

Most students secure placements by the beginning of the final term. After placements, each student is paired 1-1 with a role-specific mentor to ensure Day 1 readiness.

Each student works closely with an industry mentor aligned to their role, ensuring they are prepared to perform from Day 1.

Students avoid the typical learning curve faced by new hires they gain a practical edge over peers from other MBA programs helping them stand out in their new jobs.

Mentors from companies like

A Glimpse into a
Week at Altera Institute

Life After Altera

Hear directly from our students as they share their biggest takeaway from Altera Institute
and how they are applying it in their current roles

A Curriculum Designed by Industry Experts for Careers in

For Careers in

Altera Institute's Curriculum Rests on 3 Pillars

Core Courses

Sprints

Industry Immersions

Get Day 1 Career Ready

Build your own D2C brand

Tools you will learn

Build a product prototype

Tools you will learn

Live project

Live projects with companies like

Career track

Mentors from companies like

A Glimpse into a Week at Altera Institute

Life After Altera

Altera Institute's Curriculum
Rests on 3 Pillars

Get Day 1
Career Ready

A Glimpse into a
Week at Altera Institute