PGP
in Applied Marketing
A Curriculum Designed by Industry Experts Only. For Careers in
to Crack Careers in
Curriculum Crafted with Leaders from
Altera Institute's Curriculum
Rests on 3 Pillars
Each pillar at Altera is meticulously crafted to meet industry demands, blending academic rigor with real-world
application. This intensive 15-month program equips you to excel in new-age careers.
Terms
Over 15 months, you'll advance through four terms, each blending industry insights with academic rigor. Each term culminates in a capstone project, allowing you to apply and solidify your skills.
Sprints
4-8 hour immersive sessions where you pick the brains of industry leaders on key personal and business domains in which they are an expert.
Industry Immersion
As a part of the curriculum at Altera you solve real-world business challenges alongside industry professionals, allowing you to apply your knowledge while expanding your network.
Terms
Over 15 months, you'll advance through four terms, each blending industry insights with academic rigor. Each term culminates in a capstone project, allowing you to apply and solidify your skills.
Sprints
4-8 hour immersive sessions where you pick the brains of industry leaders on key personal and business domains in which they are an expert.
Industry Immersion
As a part of the curriculum at Altera you solve real-world business challenges alongside industry professionals, allowing you to apply your knowledge while expanding your network.
01 Terms
Altera Institute’s Curriculum is 100% Designed
& Delivered by Leading Industry Experts
Explore our industry-backed curriculum, designed with leading experts. This digital-first approach combines
practical insights and real-world applications to equip you for success in today’s business landscape.
Laying the Foundations
Building the Core
Scaling the Learning
Closing the Loop
Building Your Marketing Foundations
This term focusses on laying the foundation with students. The term has 8 credit courses with 6-8 sprints.
Marketing
Management
Breakdown of the marketing mix (6Ps) and crafting a brand's value proposition.
Swapnil S Kumar
Head of Marketing
Go-To
Market
Understanding offline distribution channels and building competitive distribution strategies.
Ankur Devpura
Head of eComm
Media
Basics
Exploring media's role in brand growth and planning for traditional media vehicles.
Sumbul Khan
Head of eComm
Digital Business
Models
Building consumer-backed digital products and structuring revenue for digital businesses.
Aalekh Tripathi
ex Marketing Manager
Business
Communication
Build a structured approach to problem-solving and effective communication skills
Siddharth Balakrishna
Sr Partner-BOD Consulting
Commercial
Acumen
Decoding financial statements to support business decision-making.
Karan Bhagi
ex Marketing Director
Managerial
Economics
Applying microeconomic concepts and theories for consumer business decisions.
Akash Krishnan
Director, Data Analytics
Applied
Analytics
Breaking down and understanding data and analyzing business metrics using Excel and SQL.
Akash Verma
Data Analytics & ML Leader
Capstone Project
Building a D2C Brand
Students identify a need gap and build a D2C business from scratch. Starting with the marketing mix—product, pricing, and proposition—they develop a go-to-market strategy, communication plan, and assets to reach consumers. This end-to-end experience lets students apply all Term 1 learnings.
Building the Core
This term focusses on building core learning with students. The term has 8 credit courses with 6-8 sprints.
Brand
Building
Driving brand growth through strategic actions and leveraging pricing and portfolio.
Swapnil S Kumar
Head of Marketing
Digital
Commerce
Decoding eCommerce platforms and driving growth levers for online business.
Ankur Devpura
Head of eComm
Product
Management 1
Solving business problems with tech products, focusing on user research and building prototypes.
Amit Bhatnagar
ex SVP: Product Management
Digital Media
Planning
Decoding digital media metrics and planning for business outcomes on platforms like Google and Meta.
Himani Kalra
Senior Media Manager
Advertising
Management
Identifying consumer insights and writing ad concepts for communication design.
Aalekh Tripathi
ex Marketing Manager
Digital
Sales
Mastering the sales process and building effective pitches and sales processes.
Sanjog Dash
Head of eCommerce
Operations
Management
Balancing service-cost trade-offs and designing inventory models to boost sales.
Sanjog Dash
Head of eCommerce
Generative Al
in Business
Enhancing operational efficiency with AI-driven processes and scaling content generation.
Vishal Ranjan
AI & Engineering Manager
Capstone Project
Building a Product MVP
In this capstone, students create an MVP to address a market need, starting with research and feedback, building a prototype, and developing a go-to-market strategy. This project applies Term 1 and Term 2 learnings to a real-world challenge.
Scaling the Learning
Explore our industry-backed curriculum, designed with leading experts. This digital-first approach combines practical insights and real-world applications to equip you for success in today's business landscape.
Brand
Management
Making strategic brand decisions to build lasting brands, combining innovation with marketing mix.
Swapnil S Kumar
Head of Marketing
Growth
Marketing
Demystifying growth marketing funnels, tracking metrics, and planning for acquisition and retention.
Aalekh Tripathi
ex Marketing Manager
Category
Management
Decoding retailer P&L and growth levers, managing a product portfolio mix in retail effectively.
Mohana Dey
Revenue & Growth Mgmt.
eCommerce Media
Planning
Decoding shopper journeys and ad metrics, planning for outcomes on platforms like eComm and qComm.
Shweta Gaur
ex Director
Business
Innovation
Gaining insights into top companies' innovation processes, with live ideation for new product concepts.
Puneet Gulati
Head of eComm
Content
Marketing
Understanding content formats across social media platforms and building an effective content system.
Madhuvanthi S
ex General Manager, Brand
Capstone Project
Live Project
Students work with a founder or leader on a real-world problem in brand building, go-to-market, or product. This experience bridges campus learning with real-world application and prepares them for post-placement roles. The project spans Term 2 to Term 3.
Closing the Loop
This term works on preparing students for their career journey ahead. The focus shifts from functional learning to behavioural learning and mentorship. The term has 6 credit courses with 6-8 sprints. Placements wrap up in this term.
Leadership in
Business
Develop leadership skills for team growth and navigate challenges in a dynamic ecosystem.
Aviral Johri
ex IT Performance Lead
Business
Development
Understand sales vs. account management and drive success with an effective sales team.
Saurabh Sengupta
ex SVP, Sales
Business
Strategy
Use strategic frameworks to build competitive advantages and organizational synergies.
Smriti Maurya
Strategy Principal
Retention
Marketing
Improve customer retention for web and app businesses using platforms like Webengage and Mailmodo.
Chirag Parmar
AVP- Growth
B2B
Marketing
Strengthen business development by leveraging marketing communications and content for B2B sales.
Tarunjyot Singh
Founder
Entrepreneurship
Explore venture capital, startup valuation, and progress through MVP to Product-Market Fit.
Karan Bhagi
ex Marketing Manager
Capstone Project
New to World Research
Innovation begins with deep thinking. Students dive into an area of interest, writing a research report with practical business applications. Problem statements arise during the program, allowing students to explore topics that spark their curiosity or align with their specialization.
A Glimpse into a
Week at Altera Institute
Learn more about how the curriculum is designed to accelerate your career
Schedule a call with one of our counselors to explore how our curriculum can help you achieve your professional goals.
02 Sprints
Learn the Tools, Frameworks & Methodologies Deployed at Top Companies
Sprints are 4-8 hours bootcamps on key personal and business skills conducted in
association with leaders from top companies who specialise in those domains.
Project
Management
Mentor From
![[object Object]](https://assets.digiaccel.in/website/images/curriculum/sprints/netflix.svg)
Venture Capital
Investing Choices
Mentor From
![[object Object]](https://assets.digiaccel.in/website/images/curriculum/sprints/whiteboard-capital.svg)
Thinking like a
Consultant
Mentor From
![[object Object]](https://assets.digiaccel.in/website/images/curriculum/sprints/bain-co.svg)
Building Consumer
Insights
Mentor From
![[object Object]](https://assets.digiaccel.in/website/images/curriculum/sprints/pernod-ricard.svg)
Building a
Content Strategy
Mentor From
![[object Object]](https://assets.digiaccel.in/website/images/curriculum/sprints/whole-truth.svg)
Product Design &
Thinking
Mentor From
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Thinking like a
Consultant
Mentor From
![[object Object]](https://assets.digiaccel.in/website/images/curriculum/sprints/hul.svg)
From Data to
Decisions
Mentor From
![[object Object]](https://assets.digiaccel.in/website/images/curriculum/sprints/whole-truth-1.svg)
Root Cause
Analysis
Mentor From
![[object Object]](https://assets.digiaccel.in/website/images/curriculum/sprints/ey-logo.svg){kind=logo}
03 INDUSTRY IMMERSIONS
Build Skills By Solving
Real-World Problems
After the first term, you will get to work directly with companies on real projects, allowing you to apply your learnings
while expanding your professional network and getting valuable industry insights.
Building a
Go-To-Market Strategy
Students developed a GTM plan for emerging markets, identifying cities, channels, and margin structures while benchmarking against emerging food brands across platforms like quick commerce & general trade.
Live Project With
Market Research &
Influencer Marketing Strategy
Students developed a strategy mapping influencer categories to the target audiences, while selecting the most effective channels and content styles for Himalaya.
Live Project With
Brand Positioning &
eCommerce Optimization
Students worked with Sanfe oncrafting a unique value proposition to position to launch a new product effectively in a competitive beauty market
Live Project With
Learn more about the PGP
Explore Placements
Learn about the career outcomes students from the PGP Batch of ’24 and what you can expect from Altera Institute.
Admissions at the PGP
Learn more about the program fees, scholarships, admission process and eligibility criteria for the PGP in Applied Marketing
Is the PGP in Applied Marketing the Right Program for Me?
Request a callback from our team and a dedicated counsellor from our team will reach out to assess if the program is the correct fit for you.