PGP in Applied Marketing Curriculum

PGP

in Applied
Marketing

A Curriculum Designed by Industry Experts. For Careers in

For Careers in

Brand Management

Curriculum Crafted with Leaders from

Altera Institute's Curriculum
Rests on 3 Pillars

Each pillar at Altera is meticulously crafted to meet industry demands, blending academic rigor with real-world
application. This intensive 15-month program equips you to excel in new-age careers.

Core Courses

Over 12 months, you'll advance through four terms, each blending industry insights with academic rigor. Each term culminates in a capstone project, allowing you to apply and solidify your skills.

Sprints

4-8 hour immersive sessions where you pick the brains of industry leaders on key personal and business domains in which they are an expert.

Industry Immersion

As a part of the curriculum at Altera you solve real-world business challenges alongside industry professionals, allowing you to apply your knowledge while expanding your network.

Terms

Altera Institute’s Curriculum is 100% Designed
& Delivered by Leading Industry Experts

Explore our industry-backed curriculum, designed with leading experts. This digital-first approach combines
practical insights and real-world applications to equip you for success in today’s business landscape.

Term 1

Term 2

Term 3

Term 4

Term 1 (JUL-SEP)

Laying the Foundations

Term 2 (OCT-DEC)

Building the Core

Term 3 (JAN-MAR)

Scaling the Learning

Term 4 (APR-JUN)

Closing the Loop

Building Your Marketing Foundations

This term focusses on laying the foundation with students. The term has 8 credit courses with 6-8 sprints.

Marketing
Management

Breakdown of the marketing mix (6Ps) and crafting a brand's value proposition.

Go-To
Market

Understanding offline distribution channels and building competitive distribution strategies.

Media
Basics

Exploring media's role in brand growth and planning for traditional media vehicles.

Digital Business
Models

Building consumer-backed digital products and structuring revenue for digital businesses.

Business
Communication

Build a structured approach to problem-solving and effective communication skills

Commercial
Acumen

Decoding financial statements to support business decision-making.

Managerial
Economics

Applying microeconomic concepts and theories for consumer business decisions.

Applied
Analytics

Breaking down and understanding data and analyzing business metrics using Excel and SQL.

Capstone Project

Building a D2C Brand

Students identify a need gap and build a D2C business from scratch. Starting with the marketing mix—product, pricing, and proposition—they develop a go-to-market strategy, communication plan, and assets to reach consumers. This end-to-end experience lets students apply all Term 1 learnings.

Building the Core

This term focusses on building core learning with students. The term has 8 credit courses with 6-8 sprints.

Brand
Building

Driving brand growth through strategic actions and leveraging pricing and portfolio.

Digital
Commerce

Decoding eCommerce platforms and driving growth levers for online business.

Product
Management 1

Solving business problems with tech products, focusing on user research and building prototypes.

Digital Media
Planning

Decoding digital media metrics and planning for business outcomes on platforms like Google and Meta.

Advertising
Management

Identifying consumer insights and writing ad concepts for communication design.

Digital
Sales

Mastering the sales process and building effective pitches and sales processes.

Operations
Management

Balancing service-cost trade-offs and designing inventory models to boost sales.

Generative Al
in Business

Enhancing operational efficiency with AI-driven processes and scaling content generation.

Capstone Project

Building a Product MVP

In this capstone, students create an MVP to address a market need, starting with research and feedback, building a prototype, and developing a go-to-market strategy. This project applies Term 1 and Term 2 learnings to a real-world challenge.

Scaling the Learning

Explore our industry-backed curriculum, designed with leading experts. This digital-first approach combines practical insights and real-world applications to equip you for success in today's business landscape.

Brand
Management

Making strategic brand decisions to build lasting brands, combining innovation with marketing mix.

Growth
Marketing

Demystifying growth marketing funnels, tracking metrics, and planning for acquisition and retention.

Category
Management

Decoding retailer P&L and growth levers, managing a product portfolio mix in retail effectively.

eCommerce Media
Planning

Decoding shopper journeys and ad metrics, planning for outcomes on platforms like eComm and qComm.

Business
Innovation

Gaining insights into top companies' innovation processes, with live ideation for new product concepts.

Content
Marketing

Understanding content formats across social media platforms and building an effective content system.

Capstone Project

Live Project

Students work with a founder or leader on a real-world problem in brand building, go-to-market, or product. This experience bridges campus learning with real-world application and prepares them for post-placement roles. The project spans Term 2 to Term 3.

Closing the Loop

This term works on preparing students for their career journey ahead. The focus shifts from functional learning to behavioural learning and mentorship. The term has 6 credit courses with 6-8 sprints. Placements wrap up in this term.

Leadership in
Business

Develop leadership skills for team growth and navigate challenges in a dynamic ecosystem.

Business
Development

Understand sales vs. account management and drive success with an effective sales team.

Business
Strategy

Use strategic frameworks to build competitive advantages and organizational synergies.

Retention
Marketing

Improve customer retention for web and app businesses using platforms like Webengage and Mailmodo.

B2B
Marketing

Strengthen business development by leveraging marketing communications and content for B2B sales.

Entrepreneurship

Explore venture capital, startup valuation, and progress through MVP to Product-Market Fit.

Capstone Project

New to World Research

Innovation begins with deep thinking. Students dive into an area of interest, writing a research report with practical business applications. Problem statements arise during the program, allowing students to explore topics that spark their curiosity or align with their specialization.

A Glimpse into a
Week at Altera Institute

Meet your Mentors

Every session at the institute is taught or facilitated by professionals with deep industry experience. Some of the
faculty at Altera Institute were CXOs and CEOs at leading FMCG, D2C and Consumer Tech companies.

Aalekh Tripathi

ex Marketing Manager

Ankur Devpura

ex Head of eCommerce

Swapnil S Kumar

Head of Marketing

Shivani Khandelwal

Consumer Cluster Head

Kanika Singhania

Marketing Head- Maggi

Avik Bhandari

VP Sales

Karan Bhagi

ex Marketing Director

Shagun Gupta

ex Associate

Nilesh Kotalwar

SVP, Online Revenue

Umesh Pahilani

Finance Manager

Smriti Maurya

Strategy Principal

Rishabh Baid

ex Sr. Associate Consultant

Neha Bisht

Director- CEO's Office

Aditya Gokhale

Marketing Manager

Sanjog Dash

Director, eCommerce

Tarunjyot Singh

Founder

Pratik Ahuja

General Manager, Growth

Mohona Dey

Revenue Growth

Akash Agarwal

Head of Intl. Business

Himanshu Joshi

Director (Equivalent)

Akash Verma

Data Analytics Leader

Vishal Rastogi

Founder

Rajat Khullar

Chief Business Officer

Shivangi Sachdeva

Marketing Manager

Aditya Banerjee

AVP Brand Strategy

Sourabh Madan

Project Manager

Apoorv Srivastava

AVP Brand Marketing

Sarjana Singh

AVP - HR Transformation

Manisha Yadav

Program Lead

Shashank Mittal

Ads Monetization

Nikita Chadha

Strategy Consultant