PGP

in Applied Marketing

India’s Only Industry Backed
PGP of its Kind

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Eligibility Criteria

We believe in a holistic evaluation process that considers your diverse experiences and potential for growth. To qualify for the program, you must have a minimum of 60% or equivalent scores in your undergraduate studies.

Academics & Work Experience (25%)

We assess your academic achievements and work experience to understand your unique perspectives and professional insights. Your past experiences demonstrate your ability to thrive in our rigorous curriculum.

Entrance Exams (25%)

We accept scores from leading national and international entrance tests, including CAT, NMAT, GMAT, and GRE. If you have not taken any of these exams, post filling your application form you will have to take the Altera Institute National Aptitude Test (ALNAT).

Application Form & Interview (50%)

Your application form, including two essays and a Statement of Purpose (SOP), is crucial for us to assess your motivations, goals, and alignment with our program. If shortlisted, you will be called for an in-person interview at the Altera Campus or a virtual interview with the program leads.

Take the Next Step
to your Dream Career

The PGP Batch of ’26 intake is limited to 120 students only.
Applying in Round 1 increases your chances of acceptance into the program
You will also be eligible for scholarships upto 40% in this round.
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Admission Process,
Deadlines & Fees

The Admission Process

Application Form

The application form requires you to provide comprehensive details about your academic background, professional experiences, a persuasive Statement of Purpose (SOP). This information will help the admissions team assess your qualifications and suitability for the program. The application form includes a fee of Rs. 1,499.

Interview & Case-study

Admission Decision

Dates & Deadlines

Early Entry

Dec 21st, 2024

Deadline

Round

Feb 5th, 2025

Deadline

Round

Mar 25th, 2025

Deadline

Round

May 10th, 2025

Deadline

Fee Structure

Admission Fee

₹75,000

Tuition Fee

₹12,69,000

Total Amount Payable

₹13,44,000

*₹13,44,000 is the total program fee. There are no additional fees over this amount. No taxes are applicable on this fee since we are a NSDC approved program

*Hostel facilities are available to students starting at ₹3,00,000 per year.

process

Scholarship Options

At Altera, we're committed to making education accessible to all. As part of your application process, you'll automatically be considered for potential scholarships. Your eligibility will be assessed based on your application and interview.

Standout Performer Scholarship

Awarded to top performers in the entrance test and personal interview round for Altera Institute’s PGP in Applied Marketing

Entrepreneurial Spirit Scholarship

Granted to candidates with a proven track record in entrepreneurship, recognizing leadership and innovation in driving change.

Women Leadership Scholarship

Designed to support aspiring female leaders who demonstrate strong leadership potential and a commitment to breaking barriers in business.

Marketing Professional Scholarship

Awarded to candidates with significant marketing experience or passion, showcasing the ability to apply marketing strategies effectively.

Sports Achievement Scholarship

Recognizes candidates who have excelled in sports, demonstrating discipline, teamwork, and leadership, qualities that are valuable in business.

Means based Scholarship

Aimed at candidates with financial need, ensuring access to quality education based on merit and financial circumstances.

Frequently Asked
Questions