PGP
in Applied
Marketing

A Year at Altera Institute
can Transform your Career

1

Admission Closed

Admission Criteria

The PGP is a limited intake program. This allows for focused inputs and career guidance to the admitted students. With a holistic profile evaluation framework, the Class of '24 had an acceptance rate of under 5%.

Entrance Examinations Accepted

We accept scores from leading national and international entrance tests, including CAT, XAT, NMAT and GMAT.
If you have not appeared for any of these exams, applicants can opt to take the Altera National Aptitude Test (ALNAT) which is conducted periodically.

Academic Criteria

Applicants should have a bachelor's degree with a minimum of 50% aggregate marks or equivalent CGPA.
Candidates who are in their final year of bachelor’s degree or awaiting results are also eligible.

Profile + Examination based Evaluation

The admissions are based on a holistic evaluation process that considers your profile, examination scores and the quality of application as a first screening. Selected applicants are invited for interactions with the faculty and directors at the institute basis which offers for admission are made. Altera Institute spends a lot of time and effort in this process to ensure right mutual fit.

Admissions Process

Applicants are assessed basis a composite profile score that takes into account both pre application profile & post application performance

Step 01Profile + Entrance Scores
Step 02Application Form
Step 03Case Study & Interactions
Step 04Offers & Admissions
Profile + Entrance Scores
Your pre-application profile is an important factor in assessing program fitment. You should use the application form to provide these details to the admissions team.

Your pre-application profile comprises 50% of your composite score. This includes

Education background and performance
Quality and depth of work-experience
Positions of responsibility held/internships for freshers
Entrance Examination Performance
Profile + Entrance Scores

01

Application Form
Applicants are shortlisted and invited for the assessment rounds basis the application form. The form captures the Pre-Application profile (section above) along with two essay type questions. The essay type questions are designed to capture the applicant’s career goals and unique strengths and are important to assess mutual fitment.

The application form (predominantly the essay questions) has a 10% weight in the composite profile score.

Application Form

02

Case Study & Interactions
Applicants are shortlisted basis their profile and examination scores and invited for a set of interactions. These interactions should be used to assess mutual fitment for the program. This has a 40% weight in the composite score
1. Case Study Round

Applicants are given a short case which has information and data about a business situation. The case has some thought starters and questions which become the start point for a detailed case breakdown with a mentor from Altera Institute.

2. Personal Interview 1

Applicants are given a short case which has information and data about a business situation. The case has some thought starters and questions which become the start point for a detailed case breakdown with a mentor from Altera Institute.

3. Director’s Round

Selected applicants get to meet with one of the founders/ founding team members to assess fitment.

Case Study & Interactions

03

Offers & Admissions

Selected applicants receive an offer for admission to the PGP in Applied Marketing. Their seat is considered reserved on payment of the admission fee before the deadline.

All applicants to the program receive one of three decisions - Accepted, Waitlisted or Rejected. These can be tracked in the Application Form section on the website.

Offers & Admissions

04

Is Altera Institute the Right Fit for you?

In 2 minutes gain clarity on how this program aligns with your professional goals and ambitions. Uncover whether Altera’s PGP is the right stepping stone for your future career aspirations.

campus life

Dates, Deadlines & Fees

We believe in a holistic evaluation process that considers your diverse experiences and potential for growth. To qualify for the program, you must have a minimum of 50% or equivalent scores in your undergraduate studies.

Dates & Deadlines

Altera Institute has a limited intake and applying early increases your chances of securing an admit. There are certain scholarships reserved for applicants in earlier rounds as well.

Early Entry

Dec 21st, 2024

Deadline

Round

Feb 5th, 2025

Deadline

Round

Mar 25th, 2025

Deadline

Round

May 10th, 2025

Deadline

Fee Structure

Admission Fee

₹75,000/-

Tuition Fee

₹12,69,000/-

Total Amount Payable

₹13,44,000/-

*Mentioned fee is inclusive of taxes

*Student housing is optional and is made available starting at Rs. 300,000/- a year (twin sharing incl food).

process

Scholarship Options

At Altera, we believe in making quality education accessible to everyone. Scholarships of up to ₹3,00,000 are available to help you achieve your career goals. Every applicant is automatically considered for a scholarship during the application process, with eligibility determined based on your application and interview performance.

Standout Performer Scholarship

Awarded to top performers in the entrance test and personal interview round for Altera Institute’s PGP in Applied Marketing

Entrepreneurial Spirit Scholarship

Granted to candidates with a proven track record in entrepreneurship, recognizing leadership and innovation in driving change.

Women Leadership Scholarship

Designed to support aspiring female leaders who demonstrate strong leadership potential and a commitment to breaking barriers in business.

Marketing Professional Scholarship

Awarded to candidates with significant marketing experience or passion, showcasing the ability to apply marketing strategies effectively.

Sports Achievement Scholarship

Recognizes candidates who have excelled in sports, demonstrating discipline, teamwork, and leadership, qualities that are valuable in business.

Means based Scholarship

Aimed at candidates with financial need, ensuring access to quality education based on merit and financial circumstances.

Learn more about the PGP

Explore Curriculum

Learn more about our industry backed curriculum tailor made for the digital-first careers of the future.

Explore Curriculum

Explore Placements

Learn about the career outcomes students from the PGP Batch of ’24 achieved and what you can expect from Altera Institute.

Explore Placements

Frequently Asked
Questions