ALTERA NATIONAL APTITUDE TEST
The Altera National Aptitude Test (ALNAT) is a 2-hour online examination designed to evaluate a candidate's fitment for the Post Graduate Program in Applied Marketing.
About the ALNAT
The ALNAT is a 120 minute test designed to test you on 4 key skills that help us gauge your potential fit for the PGP in Applied Marketing. The test involves 4 sections.
Quantitative
Acumen
Critical
Reasoning
Comprehension
Skills
Profile
Presentation
The first 3 sections consist of multiple-choice. The fourth section presents a business case study requiring three key recommendations for a real business/brand scenario. Each question in sections 1-3 carries 4 marks with no negative marking. Section 4 of the business case question is evaluated out of 24 marks based on the quality of actionable recommendation, idea novelty, and short-to-medium-term applicability. Therefore, the total score for the ALNAT exam is 300 marks.
Important Notes
System requirements:
A MacOS or Windows 10 (or later) operating system with the Google Chrome browser, along with a stable high-speed internet connection, a camera, and microphone for video recording.
Format:
Online, proctored examination with flexible location and to be taken without any external help.
Duration:
2 hours (additional 15 minutes recommended for platform familiarization and instructions)
Download the ALNAT sample paper to get insights into the type of questions you can expect on exam day